Leading a centralized campaign operations function, the full-time remote Campaign Operations Program Manager will coordinate campaign requests, oversee workload allocation, and ensure the successful execution of multi-channel campaigns while leveraging Salesforce Account Engagement (Pardot) expertise.
Key Responsibilities
Partner with cross-functional teams to translate business objectives into integrated campaign strategies and oversee campaign planning and execution
Manage the campaign operations function, providing guidance to the Senior Campaign Operations Specialist and ensuring timely delivery of campaigns
Optimize end-to-end campaign processes and serve as a subject matter expert on marketing automation best practices
Required Qualifications
7+ years of experience in B2B marketing operations, campaign management, or demand generation
Salesforce Account Engagement (Pardot) certification required, with hands-on experience in Salesforce CRM
Proven leadership experience in campaign operations, including workflow management and execution in a high-volume environment
Strong understanding of lead management processes and experience with structured A/B testing programs
Experience with BI and analytics platforms, translating data insights into actionable campaign optimizations
Marketing Automation Manager
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time