Marketing Manager

About The Role
SOL Mental Health is looking for the next great Healthcare Marketing leader to help us propel our brand, our story, and our growth!!! The status quo in mental health care does not consistently deliver the experience and outcomes people deserve. We seek to do things differently, to set a course for the horizon and establish a new bar for excellence in mental health care.

We're a fast-growing, multi-state outpatient mental health group focused on expanding access to high-quality therapy and psychiatry that's both clinically rigorous and human. By investing deeply in our clinicians, we help more people get the support they need and deserve.

You'll play a critical role in that mission. Your marketing, communications, and growth work will be how patients, partners, and future employees discover who we are and what's possible through better mental health care.

We're looking for a Marketing Manager who's excited to build alongside us. In this role, you'll partner closely with our VP of Communications, SVP of Growth, and CEO to develop and execute integrated marketing strategies, oversee external partners and vendors, and help build scalable systems and infrastructure that allow a lean team to drive outsized impact for a fast-growing organization.

This is an opportunity to step into meaningful ownership from day one, with a path for career growth. If you're energized by building, scaling, and doing mission-driven work with a high-performing team, we'd love to meet you.

What You'll Own
SEO, AEO & Website Content

Develop and oversee SOL's organic search and local visibility strategy, including keyword strategy, content prioritization, directory management, and performance optimizations across all digital channels.

Lead initiatives related to AI-enabled search discoverability and emerging search technologies to strengthen SOL's digital presence.

Manage external SEO partners and agencies, using performance data and business priorities to guide strategy and execution.

Oversee and expand website content strategy and optimization efforts to support patient acquisition, referral growth and brand consistency

Sales Enablement for the Business Development Team

Develop scalable sales enablement strategies(i.e. marketing playbook) that supports our business development team

Partner with our business development leaders to build sales materials for outreach campaigns to support their efforts to establish provider relationships: outreach sequences, leave-behinds, digital assets, event support

Build plug-and-play marketing playbooks for new care center openings

Build and manage email marketing campaigns to our referral provider network in partnership with regional leaders

Develop patient cultivation journeys nurturing the audience that already loves us and drives word-of-mouth referrals

Create standardized process and frameworks, including templates, sequences, and reporting, so campaigns become repeatable, to support scalability

Organic Social

Develop and activate SOL's organic social strategy; creating plans to increase followers and engagement

Repurpose existing content across platforms so what we create travels further

AI-Enabled Marketing Operations

Use AI tools fluently and practically to accelerate content creation, campaign development, and reporting

Help build, maintain, and improve SOL's AI marketing agents

Flag where AI is helping and where it isn't; bring ideas for how we use it better

What Success Looks Like In 90 Days

Provider email campaigns are running on a consistent cadence with open/click reporting in place.

A content calendar exists and is being executed blog, social, and web updates are no longer ad hoc.

BD team has a refreshed toolkit of sales enablement assets they're actively using.

The SEO guidance for our firm is established.

You know our brand voice, our audiences, and our contractors and the team is rowing in the same direction.

Who You Are
You are a strong writer, sharp editor, and organized executor. You don't need to be told what to do next you look at the gap and get after it. You're fluent in digital marketing channels and comfortable experimenting with AI tools as part of your daily workflow.

You probably have a background in growth marketing, content, digital marketing, or communications ideally with some healthcare or health‑adjacent experience. You've managed contractors or small teams before. You know how to make content useful, not just plentiful.

You're a systems thinker who quickly gets to the root of the issues and who loves solving problems. You get incredibly jazzed seeing something you create have sustainable impact and are quick to celebrate your peers when they do the same.

Qualifications
Required

7+ years of progressive experience in marketing, content, digital, or communications with clear examples of execution and strategy

Exceptional writing and editing skills; strong instincts for brand voice, clarity, and audience

Hands‑on experience with email marketing platforms

Working knowledge of SEO you understand keywords, on‑page optimization, and content strategy

Experience managing organic social accounts across at least two platforms

Demonstrated comfort using AI tools (ChatGPT, Claude, or similar) in a professional setting

Strong project management skills; you can juggle multiple workstreams to completion

Ability to work cross‑functionally with growth, operations, clinical, and leadership stakeholders

Experience managing contractors, agencies, or direct reports, including oversight of deliverables

About Sol Mental Health
At SOL Mental Health, we're redefining what's possible in mental health carestarting with you . As an early‑phase organization with ambitious goals, we offer something rare: the chance to truly own your function and make a lasting impact on an industry that desperately needs innovation.

Your Contributions Matter Here. We understand that exceptional mental healthcare requires more than just talented clinicians. It demands a foundation of operational excellence, innovative thinking, and robust support systems areas where your expertise becomes invaluable.

At Sol, You'll Find:

True ownership opportunities in a growing organization where your ideas can become organizational standards

Direct access to passionate executive leadership committed to building both an exceptional service and an exceptional workplace

Career development pathways that evolve as we grow, with opportunities emerging faster than in established organizations

Cross‑functional collaboration that exposes you to multiple aspects of healthcare innovation and practice management

Why Building Something New Matters
Building a leading mental health practice is challengingwe don't pretend otherwise. But when passionate professionals unite under a common mission, exceptional things happen. Your contributions at SOL won't disappear into the machinery of a large organization; they'll visibly shape our practices, culture, and success.

Our Culture: How We Show Up Every Day
Our values guide every interactionwith each other, with our patients, and with our communities.

We Lead with Heart We Look for the Good We Strengthen Each Other We Strive for Excellence We Break New Ground

Medical, dental, and vision insurance

Flexible Spending Accounts (FSA) & Health Savings Accounts (HSA)

Paid Time Off & 10 Paid Holidays

401(k) with employer match

Short & long‑term disability

Life insurance

Professional liability insurance

Employee Assistance Program (EAP)

Compensation | The estimated annual compensation for this role is $90,000$100,000,

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