Responsibilities
Product Marketing Manager leading global marketing strategies and execution for TikTok’s live‑streaming product.
- Campaign Development & Execution: Lead end‑to‑end development and execution of high‑impact marketing campaigns; translate product features and programs into compelling, culturally relevant stories that drive awareness and adoption; ensure all marketing materials, creative, messaging, and timelines align with campaign goals.
- Cross‑Functional Coordination: Work closely with creative, media, social, PR, product managers, artist teams, insights, finance, and other internal teams to ensure campaigns are effectively planned and executed across all channels; align global strategy with regional teams; act as a connective force across a highly matrixed organization.
- Program Coordination: Support planning for owned programs; identify opportunities to innovate formats and elevate creator and viewer experiences.
- Brand Consistency: Ensure all marketing campaigns and materials are consistent with the company’s brand voice, messaging, and design standards; maintain brand integrity across all touchpoints.
Qualifications
Minimum Qualifications:
- 4+ years of experience in product marketing, campaign management, or integrated marketing.
- Proven track record of launching campaigns that drive product awareness and adoption.
- Strong project management skills with the ability to manage multiple workstreams simultaneously.Demonstrated ability to collaborate effectively across cross‑functional teams.
- Creative thinker with a passion for storytelling and culture.
Preferred Qualifications:
- Experience in livestreaming, music products, creator platforms, or social media ecosystems.
- Experience developing and executing global marketing campaigns.
- Comfortable operating in a fast‑paced, highly matrixed environment.
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels.
- Deep passion for TikTok, creators, and the evolving digital culture landscape.
Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information
For Pay Transparency: The base salary range for this position in the selected city is $102,144 - $209,380 annually. Compensation may vary outside of this range based on qualifications, skills, competencies and experience. Base pay is one part of the total package, with potential eligibility for discretionary bonuses/incentives and restricted stock units.
Benefits: Employees have day‑one access to medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; and 10 paid holidays, 10 paid sick days, and up to 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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