Marketing Manager - Marketing Operations

Marketing Operations Manager
At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel atall from Day One.

Develops and leads the marketing strategy for a specified area to deliver customer‑centric, multi‑channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Supervises complex support and production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing material support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

The Marketing Operations Manager serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations. This role is responsible for configuring, managing, and optimizing workflows, templates, user access, and data structures to ensure reliable execution and a consistent user experience. The position oversees sales enablement platforms to keep content organized, current, and easily accessible, supporting content tagging, versioning, and usage tracking to drive adoption and effectiveness. The role also tracks and reports on marketing program performance across channels, analyzing engagement metrics to identify trends, optimization opportunities, and actionable insights that improve outcomes. In close partnership with the marketing automation manager and cross‑functional sales, marketing, and enablement teams, the Marketing Operations Manager strengthens alignment and feedback loops to continuously enhance marketing performance.

The ideal candidate is a systems‑oriented marketer who thrives in platforms like Seismic and Salesforce, enjoys building and optimizing workflows, and can partner cross‑functionally in a complex, regulated environment.

Qualifications

Basic Qualifications - Bachelor's degree, or equivalent work experience

Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services

Strong organizational, interpersonal and team building skills

Effective verbal, written and presentation skills

Agility in thinking and delivery, along with proven ability to take direction in support of company goals

Strong decision‑making and problem‑solving skills

Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget

Proficient computer navigation skills using a variety of software packages

Experience working with Seismic (strongly preferred)

Experience working with Salesforce / Salesforce Marketing Cloud)

MBA or equivalent markers of high achievement are a plus

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short‑term and long‑term disability

Pregnancy disability and parental leave

401(k) and employer‑funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

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