Paid Search Marketing Specialist (SEM) Job at QVC in West Goshen Twp

About the Role As a Paid Search Specialist, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI‑powered campaign types to improve efficiency, capture high‑intent demand, and turn performance data into action.
Location & Work Arrangement This role is hybrid and requires onsite presence in West Chester, PA several days per month. Candidates must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available.
What You’ll Do Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising.
Execute and improve campaigns across Search, Shopping, Performance Max, and AI‑powered formats.
Analyze campaign and site performance data to identify trends, opportunities, and optimization actions.
Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return.
Adjust bids, budgets, audience signals, and campaign structure to improve results.
Make SKU‑level and keyword‑level optimizations to strengthen product visibility and performance.
Use automation tools, bid strategies, and scripts to improve efficiency and scale.
Conduct routine account audits to maintain campaign health, structure, and compliance.
Support audience and retention initiatives through list management and targeting improvements.
Partner with internal teams and external platform partners to test ideas and improve campaign outcomes.
Translate performance insights into clear recommendations and next steps.
What You’ll Bring Bachelor’s degree in marketing, business, or a related field, or equivalent relevant experience.
2+ years of hands‑on experience managing paid search campaigns in ecommerce, retail, or another performance‑driven environment.
Experience with Google Ads and Microsoft Advertising.
Experience managing Search, Shopping, and Performance Max campaigns.
Experience managing budgets, pacing, and KPI‑based optimization.
Working knowledge of web analytics tools such as Google Analytics / GA4.
#LI-ST4
Benefits Competitive compensation, paid time off, employee assistance program, parental leave, paid volunteer hours, company discounts, health care benefits starting on day 1, 401(k), and tuition reimbursement.
Equal Opportunity Employer QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities. We comply with all applicable federal, state, and local laws and regulations, provide a barrier‑free employment process, and offer reasonable accommodations as needed.

#J-18808-Ljbffr