Communications Manager

Communications ManagerThe Communications Manager supports the execution of integrated communications strategies and develops high-quality content across digital, print, and social platforms. This role works closely with internal stakeholders to ensure consistent messaging aligned with Beacon's mission and brand.Essential FunctionsDevelop and execute content that supports strategic communications priorities, including enrollment, advancement, and brand awarenessCreate and manage compelling multi-platform content (web, social media, email, print)Plan and manage social media presence, including content creation, publishing, and performance optimizationWrite and distribute email communications and campaigns, including segmentation and performance trackingCollaborate with campus partners to ensure clear, consistent, and effective messaging across departmentsMonitor and analyze communications performance, providing insights to improve engagement and reachSupport media relations efforts, including drafting press materials and tracking coverageAssist with communications planning and execution for institutional events and initiativesMaintain brand consistency across all communications and provide guidance to internal stakeholdersProvide support for website updates and assist with urgent communications, including crisis responseMinimum QualificationsBachelor's degree in communications, public relations, journalism, marketing, or a related fieldExperience (Required)35 years of professional experience in communications, public relations, or digital marketingExperience & Skills (Preferred)Experience creating and managing multi-platform contentProficiency with content creation tools (e.g., Canva or Adobe Creative Suite)Experience with content management systems (e.g., WordPress or similar)Experience with email marketing platforms (e.g., Constant Contact or similar)Familiarity with social media management and analytics toolsBasic understanding of SEO and digital performance metricsKey CompetenciesStrong writing, editing, and storytelling skillsAbility to manage multiple projects in a fast-paced environmentCollaborative, service-oriented mindsetStrong organizational and analytical skillsSound judgment in high-visibility or time-sensitive situationsPreferred QualificationsExperience in higher education or nonprofit communicationsPhotography, video, or multimedia storytelling experienceFamiliarity with crisis communicationsThis role operates in a professional office environment with regular interaction across campus and digital platforms. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This description is intended to outline the general scope of responsibilities and is not an exhaustive list of duties. Beacon College is an Equal Opportunity Employer committed to fostering a diverse and inclusive community.