Associate Brand Manager

Working in brand management at Wendy’s means being a total business owner. Associate Brand Managers (ABMs) are the subject matter experts for their business, knowing the customer, products, financials, and landscape better than anyone else. They will support their Brand Manager by continuously providing sound data and recommendations to develop the vision and strategy, while leading execution for their respective business(es). ABMs will lead a large cross‑functional team to identify consumer insights, execute marketing campaigns, and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand.

Responsibilities

Assist manager in the development of detailed, strategic marketing plans and recommendations

Identify insights and opportunities to inform creative briefs and marketing campaigns

Lead project and cross‑functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement

Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations

Pay Range
$93,000.00 - $158,000.00 Annually

What We Expect From You

Education: Bachelor’s degree required; MBA preferred

Business case writing, marketing financial analysis, and P&L management skills

Demonstrated experience leading cross‑functional teams

Demonstrated project management experience

Expected Work Location (In Office)
It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Benefits
Role‑based benefits include parental leave, free EAP sessions, company 401(k) match, and other benefits. For more details about eligibility and terms, visit the Wendy’s benefits website.

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