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What you’ll do

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If’you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

Overview: Leads the development and execution of business/consumer intelligence for The Wendy’s Company, including ongoing evolution and enhancement of the tools/capabilities that enable it. This role focuses on leveraging information – consumer, competitive, and industry – to drive actionable insights that optimize business performance and strategic decision-making. Influence spans the entirety of the Wendy’s system – from Senior Leadership Team, to Board of Directors, to Franchisees, to Suppliers, to agency partners, to internal partners (Marketing Leadership Team, Investor Relations, etc.). This is a high-visibility, high-impact role in defining where we are as a brand/business, where we want to go, and how we can get there.

Responsibilities Business Intelligence Strategy & Execution

Guide marketplace and competitive intelligence via the ongoing monitoring of macro trends, category dynamics, and shifting consumer behaviors to identify opportunities and threats.
Develop and maintain enterprise-wide platforms, dashboards, and reporting tools to enable both strategic and real-time decision-making.
Integrate disparate data sources -- internal (POS, first-party) and external (Circana, brand health, SMG, credit card) -- into a unified intelligence ecosystem that contextualizes Wendy’s performance and identifies opportunities for growth

Capability / Toolkit Development

Lead continuous evolution of the research/data “toolkit” to enable enhanced consumer and business understanding. This includes upgrades to existing capabilities, development of new capabilities, and integration of Consumer Insights capabilities into entirely new opportunity spaces across the Wendy’s enterprise.
Oversee all research to track and optimize the strength of the Wendy’s brand relative to key competitors (brand health tracking, competitive creative/media activity, etc.)
Provide analytics and thought-leadership related to consumer segmentation frameworks – behavioral, attitudinal, demographic – and how each should be used to guide decision-making

Organizational Leadership

Inspire, develop, and lead a team of Insights professionals. Manage financial and human resources to maximize quality and impact. Foster a culture of curiosity, rigor, innovation, and continuous improvement
Serve on Insights & Innovation leadership team
Partner with senior leaders in Brand, Finance, and Operations (along w/ key external partners) to ensure clarity of “what”, “so what”, and “now what” implications
Drive supplier strategy, roster management, and RFP processes across the majority of the Insights/Analytics annual budget

Education: Bachelor's Degree

Travel: 10%

Pay Range: $154,000.00 - $277,000.00 Annually

What we expect from you

Education: Bachelors Degree in Marketing, Analytics, Finance, or related field; MBA preferred.
10+ years in consumer insights and/or business intelligence.
Strong communication, presentation, and stakeholder management skills.
Strong people-management background.
Creative thinker with ability to achieve results in a dynamic environment.

Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (1 Dave Thomas Blvd, Dublin, OH 43017), as designated by the Company. You are required to work in the office at least 4 days a week.

Wendy’s was built on the premise, \"Quality is our Recipe®,\" whichremainsthe guidepost of the Wendy’s system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand.

The base pay range for this position is listed below. The basepayactually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 25% of annualized base salary, based on actual company and personal performance.

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401kmatchand other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website,

NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, whereappropriate, may be subject to Board approval anindividual award agreementterms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retainsthe right to amend orterminateits plans and policies at its sole discretion, in accordance withapplicable plans, policies and laws.

Wendy’s is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

#J-18808-Ljbffr","shortDescription","What you’ll do When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wa...","promoted","title","Director - Insights & Analytics, Consumer Intelligence & Capability","experienceLevel","","displayThumbnail","location","locations",[67],"id",["B","3539551098"],"displayHeadline","Work at The Wendy's Company","jobType","category","Production","displayPublishedAt","2 months ago","displayUrl","/jobs/3539551098-director-insights-analytics-consumer-intelligence-capability","displaySalary","$154,000-$277,000/yr","shortTitle","Director - Insights & Analytics, Consumer Intelligence & Capabili...","shortLocation","Dublin, OH, USA","searchCompanyPath","/jobs?keyword=The+Wendy%27s+Company","searchLocationPath","/jobs?location=Dublin%2C+OH%2C+USA","searchTitlePath","/jobs?keyword=Director+-+Insights+%26+Analytics%2C+Consumer+Intelligence+%26+Capabili...",{"_68":60,"_69":39,"_70":39,"_71":72,"_73":74,"_75":76,"_77":78},"formatted","street1","street2","city","Dublin","state","OH","country","USA","postalCode","43016",["D",1779929418000],[83],["B","3539539271"],"/jobs/3539539271-director-insights-analytics-consumer-intelligence-capability",{"_68":60,"_69":39,"_70":39,"_71":72,"_73":74,"_75":76,"_77":78},["D",1781377200000],"When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

Working in brand management at Wendy’s means being a total business owner. Associate Brand Managers (ABMs) are the subject matter experts for their business knowing the customer, products, financials, and landscape better than anyone else. They will support their Brand Manager by continuously providing sound data and recommendations to develop the vision and strategy, while leading execution for their respective business(es). ABMs will lead a large cross‑functional team to identify consumer insights, execute marketing campaigns, and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.

Responsibilities

Assist manager in the development of detailed, strategic marketing plans and recommendations

Identification of insights and opportunities to inform creative briefs and marketing campaigns

Leads project and cross‑functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement

Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations

Pay Range
$93,000.00 - $158,000.00 Annually

Qualifications

Education: Bachelors degree required; MBA preferred

Business case writing, marketing financial analysis, and P&L management skills

Demonstrated experience leading cross functional teams

Demonstrated project management experience

Expected Work Location (In Office)
It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Benefits
Our restaurant support roles are eligible for a wide array of benefits, including parental leave, free EAP sessions, company 401k match and other offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

#J-18808-Ljbffr
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