The Opportunity
Liquid Media is a full-service creative marketing agency. We help brands win with the next generation. Our roots are in gaming and esports. We create culturally relevant work built for participation, community, and long-term impact. We operate at the intersection of culture, media, and live experiences. We help brands show up credibly across platforms, languages, and regions.
Location: Los Angeles, CA or US Remote
What You'll Be Doing
- Creative Vision and Excellence
- Serve as the primary stakeholder for creative quality control.
- Ensure no work leaves the agency without a senior vision applied.
- Align creative output with brand direction and agency standards.
- Lead the development of culturally relevant work for major partners including Riot Games, Adidas, and Alienware.
- Apply a deep understanding of youth culture to reimagine marketing moments.
- Lead development of VFX-enhanced broadcast spots and platform-native content.
- Strategic Leadership
- Partner with the Strategy team to integrate strategy as a service across all creative work.
- Ensure creative concepts solve deep-rooted brand problems, not just surface-level briefs.
- Champion the agency's unique selling propositions and focus on defined cultural influence.
- Contribute to agency growth by helping secure high-profile new business wins.
- Team Building
- Build a permanent creative team including Art Directors, copywriters, and designers.
- Collaborate with the Operations Director on a strategic resourcing model.
- Consult on fractional creative director needs for specific contracts.
- Ensure the right creative experts are in the room for every pitch.
- Operational Accountability
- Partner with the Director of Agency Operations to ensure creative visions are financially viable.
- Align creative work with project budgets and understand how creative efficiency impacts agency profitability and EBITDA targets.
- Embrace openness to hard conversations and implement changes needed to achieve scalability and professional maturity.
What You'll Need
- 12 or more years of experience in a creative role, with a significant portion at the senior or director level.
- Agency background is required, with experience at established, high-standard creative agencies.
- Proven experience building and leading a creative department, including hiring, structuring, and developing teams across both traditional creative roles (Art Directors, copywriters, designers) and production personnel (producers, editors, motion designers, and technical specialists).
- Proven track record delivering integrated marketing work across multiple channels and platforms.
- Deep expertise in gaming, esports, and digital culture.
- Experience with immersive worlds such as Minecraft, Roblox, or Fortnite is a plus.
- Entrepreneurial mindset with the ability to operate in a fast-paced, evolving agency environment.
- Passion for mentoring junior talent and building agency infrastructure from the ground up.
- Ability to travel domestically approximately 25% for client meetings, cross-functional planning sessions, and agency initiatives as needed.
Salary Range (U.S.-based Role)
The anticipated base salary range for this position is $130,000 – $170,000 + bonus opportunities.
Actual compensation will be determined based on job-related factors such as skills, experience, education, internal equity, and geographic location, where applicable and permitted by law.
Benefits & Other Compensation
This position is eligible for company-provided benefits, which may include health insurance, paid time off, paid holidays, and retirement-related benefits, subject to plan terms and eligibility requirements.
Disclaimer
Team Liquid does not work with third-party agencies or agents. Official recruiting communications are only shared through verified Team Liquid channels.
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