Senior Growth Marketing Manager

Senior Growth Marketing Manager, Paid Social

Bilt is the membership for where you live. What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants. Travel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once. We run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens. This role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.
What's the role?

The Senior Growth Marketing Manager, Paid Social will own day-to-day strategy and execution across Bilt's core paid social channels: Meta, TikTok, Reddit, Pinterest, and Snapchat. The role spans both B2C and B2B campaigns, with a primary focus on consumer member acquisition. You'll work directly with the VP, Product and Growth Marketing and growth marketing leadership to align channel performance with broader marketing strategy. As paid social scales at Bilt, the role has clear pathways to expand ownership into new channels and testing opportunities

including display, native, and CTV.
In this role, you will

Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC
Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
Surface and pursue new channels and testing opportunities as priorities and budget allow
In terms of qualifications, we're seeking:

Must Have:

6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
Deep fluency in audience architecture: first-party data, lookalike modeling, retargeting

not just platform targeting checkboxes
Strong creative instincts

you brief well, evaluate sharply, and drive iteration at pace
AI fluency

you use Claude or equivalent every day
Data-minded by default

you live in dashboards, build performance models, and translate findings into clear recommendations
Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
Strong written and verbal communicator

Nice to Have:

In-platform experience with Reddit, Pinterest, and Snapchat
Experience with fintech, consumer loyalty, rewards, or marketplace products
Experience scaling paid social programs from early-stage to mature, multi-channel operations

Benefits:

Compensation

- We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one

- Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We've got you and your family covered from day one.
401k plan with a match

- Retirement may feel more like a pipe dream than a reality but we're here to help you get there.
Commuter FSAs

- We believe the best ideas come from being together in one place. We just don't think getting there should be so expensive.
UNLIMITED PTO

- Because we believe that working hard shouldn't mean always working. Take time for you as often as you need it.
Exclusive Employee only Bilt Points

- We give our employees unique opportunities to earn points throughout their time at Bilt.
Team Events

- We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.