Social Media and Partnerships Manager

About Our Role:

We're looking for a strategic, results-driven Social Media and Partnerships Manager to own and evolve our social presence across the portfolio. This is a dynamic role for someone who can set the strategy- not just execute against it - and use insights, partnerships, and original content to grow our brands. This role will lead social strategy end-to-end, build and manage influencer and creator relationships, develop high-impact partnerships, and will produce creative that brings our hospitality brands to life in a way that feels authentic, inspiring, and differentiated.

Essential Functions:

Own the strategy, planning, execution, and growth of organic social media channels across theTrailborn Brandportfolio(Instagram,Facebook, TikTok, LinkedIn,Threads,and Pinterest)

Define the vision, channel mix, content pillars, and growth roadmap for organic social
Set quarterly goals tied to brand and business outcomes - not just engagement metrics
Stay ahead of platform shifts, cultural moments, and emerging formats; translate them into action

Build strategic partnerships that extend brand reach

Identifyand develop co-marketing partnerships with aligned brands, media, and tastemakers
Lead outreach, scoping, and execution of partnership activations across socialand marketing channels, including event production and management
Measure partnership impact and build a repeatable playbook

Lead the creation and coordination of engaging, on-brand social conten

Partner withStudio team, property teams, and external partners on photography, video,content,and campaigns
Write compelling, consumer-facing copy andmaintainbrand consistency
Coordinate with Director of Lifecycle and CRMandproperty teamsto understand upcoming events and milestones and plan social content.

Develop and manage influencer and creator relationships

Source, vet, negotiate, and manage ongoing relationships with influencers, creators, and ambassadors
Build a scalable influencer program - paid, gifted, and earned - with clear briefs, KPIs, and post-trip reporting
Own the creatorpipeline:stays, events, content rights, contracts, and performance tracking

Analyze social performance and drive continuous improvement

Respond to data and effectiveness, analyzingcontent and audience performanceregularly
A/B test content formats, hooks, and posting cadence; documentwhat'sworking and iterate on whatisn't

Qualifications

3+ years of social media strategy experience for a hospitality, lifestyle, travel, or consumer brand preferred
Proventrack recordsetting social strategy and growing audience, engagement, and brand affinity at scalerequired
Deep knowledge of Instagram, TikTok, Threads, Facebook, LinkedIn, and evolving social media trendsrequired
Track recordof developing compelling, successful partnerships thatalign audiences and extend brand reach
Strong written communication, content creation, and storytelling skillsrequired
Experience managing influencer partnerships, creator collaborations, or ambassador programs preferred
Ability to manage multiple projects, work cross-functionally, and thrive in a fast-paced entrepreneurial environmentrequired