Social Media and Partnerships Manager

Strategic, Results-Driven Social Media And Partnerships Manager

We're looking for a strategic, results-driven Social Media and Partnerships Manager to own and evolve our social presence across the portfolio. This is a dynamic role for someone who can set the strategy

not just execute against it

and use insights, partnerships, and original content to grow our brands. This role will lead social strategy end-to-end, build and manage influencer and creator relationships, develop high-impact partnerships, and will produce creative that brings our hospitality brands to life in a way that feels authentic, inspiring, and differentiated.
Essential Functions:

Own the strategy, planning, execution, and growth of organic social media channels across the Trailborn Brand portfolio (Instagram, Facebook, TikTok, LinkedIn, Threads, and Pinterest)

Define the vision, channel mix, content pillars, and growth roadmap for organic social
Set quarterly goals tied to brand and business outcomes

not just engagement metrics
Stay ahead of platform shifts, cultural moments, and emerging formats; translate them into action

Build strategic partnerships that extend brand reach

Identify and develop co-marketing partnerships with aligned brands, media, and tastemakers
Lead outreach, scoping, and execution of partnership activations across social and marketing channels, including event production and management
Measure partnership impact and build a repeatable playbook

Lead the creation and coordination of engaging, on-brand social content

Partner with Studio team, property teams, and external partners on photography, video, content, and campaigns
Write compelling, consumer-facing copy and maintain brand consistency
Coordinate with Director of Lifecycle and CRM and property teams to understand upcoming events and milestones and plan social content.

Develop and manage influencer and creator relationships

Source, vet, negotiate, and manage ongoing relationships with influencers, creators, and ambassadors
Build a scalable influencer program

paid, gifted, and earned

with clear briefs, KPIs, and post-trip reporting
Own the creator pipeline: stays, events, content rights, contracts, and performance tracking

Analyze social performance and drive continuous improvement

Respond to data and effectiveness, analyzing content and audience performance regularly
A/B test content formats, hooks, and posting cadence; document what's working and iterate on what isn't

Qualifications

3+ years of social media strategy experience for a hospitality, lifestyle, travel, or consumer brand preferred
Proven track record setting social strategy and growing audience, engagement, and brand affinity at scale required
Deep knowledge of Instagram, TikTok, Threads, Facebook, LinkedIn, and evolving social media trends required
Track record of developing compelling, successful partnerships that align audiences and extend brand reach
Strong written communication, content creation, and storytelling skills required
Experience managing influencer partnerships, creator collaborations, or ambassador programs preferred
Ability to manage multiple projects, work cross-functionally, and thrive in a fast-paced entrepreneurial environment required