Digital Marketing Manager - Marketo Experience Required

An established asset management firm is seeking a Digital Marketing Manager to drive marketing campaigns across Latin America (LatAm) and Canada. In this role, you will collaborate with channel leads and specialists to execute marketing plans, enhance digital tactics across web, email, and social media, and leverage data for continuous improvement.
The position offers an estimated pay of $65.00 per hour, with a hybrid work arrangement in New York City.
Why This Job Is Awesome / Your Impact Opportunity to work for a prominent asset management firm within an innovative marketing department
Play a key role in developing digital campaigns and engaging content to elevate brand presence
Use data insights to optimize marketing strategies and improve customer engagement
Contribute to a dynamic team that values creativity and adaptability
Hybrid work setup provides flexibility and work-life balance
Responsibilities Collaborate with channel leads and internal teams to execute marketing initiatives
Coordinate with digital specialists to improve tactics across web, email, and social media channels
Develop segmented audiences and digital content formats to increase engagement
Manage updates to web pages and create nurture email journeys
Send event and webcast invitations, along with follow-up communications
Identify process improvements and testing opportunities
Analyze data using Power BI to derive insights and recommend strategic changes
Maintain content profiles in Seismic and pilot new platform features
Credentials Bachelor's degree required
Required Experience and Skills Minimum of 3 years of relevant digital marketing experience
Hands-on experience with Marketo for campaign management and marketing automation
Exceptional written and verbal communication skills
Ability to adapt quickly, think creatively, and manage multiple projects
Familiarity with digital marketing tools such as Power BI and Seismic

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