Social Media Manager
G.O.A.T. Foods | West Palm Beach, FL | Hybrid (4 Days In-Office / 1 Day Remote)
Reports to: Marketing Department
ABOUT THE ROLE
G.O.A.T. Foods is a fast-growing e-commerce business looking for a fast-moving, highly creative, and strategy-minded Social Media Manager to own and grow our brand presence across digital channels. You'll lead organic social strategy, content creation, community management, TikTok execution, live shopping, and affiliate/influencer efforts across all G.O.A.T. Foods brands.
This role is about more than posting content — it's about bringing the G.O.A.T. Foods story to life. You'll pull back the curtain on our operations, our people, our products, and the passion behind what we build, turning the day-to-day of a growing food business into compelling, authentic content that earns attention and builds community.
If you're passionate about building communities, developing innovative content strategies, and connecting authentically with consumers — we want to hear from you.
---
RESPONSIBILITIES
Social Strategy & Campaign Execution
• Develop and execute social strategies aligned to brand, campaign, and business priorities
• Translate campaign objectives into social-first content and storytelling
• Partner cross-functionally to ensure social is integrated from planning through execution
• Maintain a strong pulse on trends, formats, and culture to drive timely and relevant activations
• Understand overall business objectives and translate them into actionable social media strategies
Content Creation & Brand Storytelling
• Build and execute social media content calendars across Facebook, Instagram, LinkedIn, Snapchat, TikTok, and Pinterest
• Create, plan, schedule, and post daily, dynamic, platform-relevant content that tells stories and compels action
• Own and develop the social media playbook for each brand — define the voice, tone, and positioning
• Tell the G.O.A.T. Foods story authentically — from our founding vision and product development to the people, operations, and culture that make us who we are
• Take audiences behind the scenes of our business: warehouses, production, team moments, sourcing, and the real work that goes into building a food brand
• Find the human stories within our operations and turn them into content that builds trust, relatability, and brand affinity
• Balance brand storytelling with performance-oriented and partner-supported content
• Write hooks, captions, on-screen text, and content briefs optimized for each platform
TikTok Strategy & Execution
• Own day-to-day TikTok content strategy and execution, building a presence that is culturally relevant and built to perform
• Identify trends, sounds, formats, creator behaviors, and cultural moments worth acting on across all audiences
• Move quickly from concept to execution, often turning around ideas in real time
• Develop content strategies and series that grow our audience while staying true to brand identity
• Analyze TikTok performance and use insights to refine creative direction and audience growth
• Test new content formats, storytelling styles, and series concepts to find repeatable winners
• Travel to Tier 1 events and brand activations to capture real-time content as needed
Community Engagement
• Own day-to-day community management across all platforms
• Engage proactively with users to build relationships and brand affinity
• Identify opportunities for G.O.A.T. Foods to show up authentically in conversation
• Develop scalable approaches to increase engagement and responsiveness
Live Shopping Program
• Own and operate G.O.A.T. Foods' live shopping program across platforms such as TikTok Shop, Instagram Live, and other emerging channels
• Plan, produce, and host live shopping events that showcase products in an engaging, authentic, and conversion-driven way
• Develop a repeatable live shopping cadence, including content themes, product features, and promotional strategies
• Collaborate with internal teams to align live events with product launches, campaigns, and sales priorities
• Analyze live shopping performance metrics and optimize format, frequency, and presentation to drive results
Affiliate & Influencer Program
• Collaborate with Marketing leadership to develop a profitable influencer/affiliate strategy
• Build and manage a network of influencers and affiliates to generate sales and content
• Ensure creator content aligns with brand standards and campaign objectives
• Partner with Creator and Influencer teams to amplify campaigns through social
Data & Performance
• Track and analyze performance across organic and paid social channels
• Translate data into actionable insights, content optimizations, and posting cadence adjustments
• Support reporting and recaps for internal stakeholders
• Meet goals around organic social growth and influencer/affiliate growth
---
QUALIFICATIONS
• 3+ years of experience in social media management, content creation, or social strategy
• Proven track record of creating or managing social content that performs — especially on TikTok
• Strong instinct for what makes content feel native to each platform versus overly polished or branded
• Deep understanding of TikTok storytelling, hooks, pacing, editing style, and audience behavior
• Proficiency with social media management tools and organic content creation
• Strong analytical skills with the ability to turn data into strategy
• Highly organized with excellent attention to detail and ability to manage multiple projects
• Excellent communication and interpersonal skills
• Comfortable working in a fast-paced environment where priorities shift quickly
• Proficient in AI platforms; video editing or content capture skills a plus
• Experience being on camera or directing on-camera talent a plus
---
SCHEDULE & LOCATION
• 4 days in office, 1 remote work day
• West Palm Beach, FL
---
BENEFITS
• Health, Dental & Vision Insurance
• Paid Time Off
• Competitive salary and dynamic work environment