Sales Strategy & Planning Manager

Primary Responsibilities

Demonstrates and upholds Riverside’s Core Values

Assists with Annual Sales Planning Process for Field Sales

Helps to support the Director of SPSS in development, communication, and execution of cross-functional Annual Planning materials (Marketing, Innovation, Trade, Category Management, Operations, Finance)

Analyzes data to identify trends and opportunities, focusing on sales‑driven metrics such as distribution, shelving, merchandising & pricing

Works with HQ cross‑functional team and field sales to drive profitable growth on existing customers; scopes out and identifies opportunities with new customers

Has solid understanding of trade and category management to assess risks and opportunities across US market

Helps develop category objectives and priorities – develops programs / execution tactics to achieve the objectives and priorities of the category – monitors the results of the programs with post‑event recap

Conducts weekly connect calls with all Tier 1 Customer teams and bi‑weekly calls with Tier 2’s

Coordinate and leads Monthly Sales Update share‑out to the US Sales Team and Leadership

Provides cross‑functional team with sales execution expertise as part of the new item commercialization process

Develops and maintains trackers to support key business initiatives for US Sales team – innovation, category review timing, display forecasting, special packs, etc.

Owns maintenance of SharePoint “Life Preserver” Site including updating sell decks, spec sheets, product images, etc. in advance of innovation launches

Coordinates and manages Retail Tools for sales team (e.g., IRCs, POS, corrugate display, etc.)

Works closely with marketing and category management partners to ensure category stories and new item sell stories are created with a customer lens

Keeps the work atmosphere FUN by keeping it light and welcoming

Other responsibilities as assigned

Reporting Relationships
This position reports to the Director of Sales Planning & Strategy.

Education & Qualifications

Post‑secondary education in a related field (or equivalent education and experience)

3–5 years’ related work experience, preferably in a CPG / Retail environment

Fundamental understanding of trade management and category management principles

Skills & Abilities

Excellent interpersonal and communication skills. A strong communicator who thrives in a fast‑paced environment. Excellent written and verbal communication skills.

High energy, ADAPTABLE, self‑starter, able to change priorities as situations change

Ability to work independently with minimal supervision

Independent problem solver with good judgement

Strong ability to work under pressure to meet tight timelines

Strong attention to detail and ability to work with a high degree of accuracy

TEAM player with a positive attitude

Excellent planning, organizing, multitasking and time management skills

Strong in problem analysis, decision making, and solution oriented

Salary Range
$140,000 - $150,000 USD

What We Expect

Values‑led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun.

Unparalleled experiences and opportunities: Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it.

Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff.

Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself.

Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation.

Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable.

What We Offer

Values‑led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here.

Courageous determination: As a family‑run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy.

Humility: We’re a small fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable.

Continuous improvement: As a learn‑as‑we‑go organization, we rely on each other to continuously improve everything we touch.

Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs

RRSP matching or 401k matching for an empowered financial journey

Eligibility to participate in Riverside’s Profit Sharing Plan

Join Employee‑Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights

Develop your career further through our Riverside University program and with our Tuition Reimbursement Program

An open concept work environment that embodies our Values

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.

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