Account Manager- Tiktok

About the Role
The Account Manager is responsible for coordinating between clients and internal execution teams to ensure the seamless delivery of Digital advertising campaigns. This is a client-facing, coordination-focused role to ensure all stakeholders are aligned, timelines are met, and client expectations are managed efficiently. The ideal candidate has excellent communication, organizational, and stakeholder management skills.

Qualifications

4+ years of experience in client coordination or account management, in a digital advertising environment with good experience or understanding of Social Media Campaigns

Understanding of Digital Media platforms Specifically TikTok Ads

Strong communication and interpersonal skills — able to confidently handle client interactions and drive internal follow-ups

Highly organized with the ability to manage multiple projects/accounts simultaneously

Familiarity with tools like JIRA, Excel/Google Sheets, and project management systems

Bachelor’s degree in Business, Marketing, Advertising, or a related field

Required Skills

3+ years of experience managing paid social media campaigns on Tiktok or similar platforms

Passionate about social media platforms and campaigns

Ability to think creatively, identify and resolve campaign issues

Attention to detail and effective multi-tasking in a deadline driven environment

Responsibilities

Serve as the main point of contact for clients on all matters related to Paid campaigns / Promotions & coordination

Understand client goals and gather campaign requirements, assets, tracking specs, timelines, and approvals

Review client business objectives and marketing requirements to prepare high-level campaign strategies and Media Plans covering all platforms involved (Meta, TikTok , Google, YouTube, etc.)

Translate client requirements into a clear execution roadmap and media approach aligned with client KPIs and goals

Coordinate internally with Campaign Management, Ad Ops, Reporting, and Sales teams to ensure accurate and timely campaign delivery

Understand campaign requirements and work closely with Creative Team, Sales & Client to ensure we have best Ad Copies and Ad Creatives for each campaign / Promotion

Work closely with clients and internal creative teams to gather appropriate creatives, images, and messaging to ensure right communication as per campaign goal and improve performance

Ensure messaging, creatives, and formats are aligned with client brand guidelines and platform best practices

Maintain detailed trackers for each account, documenting asset statuses, pending inputs, go-live timelines, and key milestones

Join regular client calls to share progress updates, clarify deliverables, and ensure alignment (execution updates are shared by CM team)

Follow up proactively with both clients and internal teams to avoid delays and meet service level expectations (SLAs)

Raise and manage requests through systems like JIRA, and assist in resolving discrepancies through platforms like DMS (Dispute Management System)

Collaborate with reporting or insights teams to deliver post-campaign data to clients in a timely and organized manner

Identify opportunities to upsell or expand services by understanding client priorities and coordinating with Sales

Maintain clear documentation of all interactions, issues, and next steps for transparency and continuity across teams

Perform regular audits and work with team in preparing new strategies or Media Plans if needed

Handle regular client calls like Weekly/Monthly reviews, End of Campaign review calls, etc

Provide strategic recommendations to clients based on performance insights, campaign learnings, and business objectives

Support campaign planning discussions by suggesting platform mix, budget allocation, and creative approach at a high level

Identify opportunities to improve performance of active/in-flight campaigns, and proactively suggest campaign updates to improve efficiency and exceed KPIs

Conduct in-depth analysis to identify trends, opportunities, and areas for improvement.

Preferred Skills

Managing paid social media campaigns on platforms like Facebook, TikTok, Twitter and Snapchat or similar platforms

Proficient in MS Excel, PowerPoint, and Word

Experienced in website analysis by using tools like Google Analytics etc.,

Desired: Basic knowledge of HTML/CSS, WordPress, and website administration

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