SOCIAL MEDIA CONTENT SPECIALIST FOR HOTELS & RESTAURANTS
KEY RESPONSIBILITIES
- Creative Ownership: Serves as the social media content lead, focusing heavily on visual identity and brand narrative.
- Production Lifecycle: Owns the content production process, including detailed pre-production and the physical execution of content shoots.
- Calendar Management: Develops and populates all Content Calendars with high-fidelity assets and compelling copy. Schedules content accordingly.
- Content Stories & Pivots: Creates and provides the Coordinator with Stories to share and pivots to address immediate changes in scheduled content or last-minute additions.
- Approves stories created by Coordinator
- In-Person Content Capture: Monthly/Bi-monthly content capture by in-market reps.
- Team Coverage: Maintains team-wide operational continuity during periods of absence or transition.
STRATEGY STORYTELLING & PARTNER CONTENT RESPONSIBILITIES
- Content Evolution: Challenge, scale, and evolve content across accounts.
- Performance Optimization: Review metric trackers for content performance, YTD goals and platform analytics with the Brand Rep.
- Pivot content strategy from recommendations to course-correct underperforming accounts.
- Strategic Improvements: Execute action plans with the Brand Rep to optimize content performance.
- AI for Productivity: Implement and oversee the adoption of AI-driven workflow tools to streamline administrative tasks, summarize reporting, and team capacity tracking.
- A/B Testing Frameworks: Work with Pod Leader and Brand Rep to implement A/B testing on content.
- Creative Oversight: Lead storytelling quality, engagement and content process efficiency.
- Content Planning: Deliver and execute strong content that covers all campaigns, initiatives and content pillars provided by the Brand Rep.
- Innovation: Identify and forecast emerging trends and drive adoption of new strategic channels and tools.
OVERALL
- Cultivate a career path and actively seek professional development opportunities alongside the company.
- Tell us what we do not know with regular candor.
- Brainstorm and innovate to improve the company, job, and partners.
- Promote a “story first” approach in all we do.
- Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications.
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products, and processes.
- Stay up to date on current trends in the industries the agency represents.
- Develop a keen understanding of measurement and reporting tools.
- Evaluate and recommend social media software and platforms.
- Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue.
- Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences.
- Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.