Senior Associate, Media Planning & Activation

Senior Associate, Media Planning & Activation

Location:

Los Angeles, CA

Department:

Media

Reports To:

Supervisor, Media

We are seeking a Senior Associate, Media Planning & Activation to independently manage campaign execution, optimization, and performance across biddable and direct media channels.

This is a hands‑on role responsible for building, managing, and optimizing campaigns while supporting strategic planning and ensuring high‑quality execution. You will play a critical role in delivering performance, maintaining operational excellence, and contributing to cross‑functional collaboration.

The ideal candidate is highly detail‑oriented, performance‑driven, and comfortable operating across multiple platforms while working closely with Supervisors and senior leadership.

Key Responsibilities

Media Planning & Activation

Build and manage campaigns across:

Paid Social (Meta, TikTok, Snapchat, Reddit)

YouTube & Google Ads

Programmatic (DV360, Nexxen, TTD exposure)

CTV / OLV

Audio

DOOH

Direct IO, sponsorships, and takeovers

Execute audience targeting, segmentation, and retargeting strategies

Manage budgets, pacing, and delivery across campaigns

Ensure campaigns launch accurately and on schedule

Performance & Optimization

Monitor and optimize campaign performance across key KPIs: CPA, ROAS, CAC, CTR, CVR, engagement

Execute structured A/B testing frameworks, including: Creative and messaging, Audience segmentation, Bidding and optimization strategies

Identify trends and performance drivers

Implement optimizations and scale winning tactics

Measurement & Testing

Support implementation of incrementality testing (geo‑lift, holdouts, lift studies)

Understand attribution models and performance limitations

Maintain accuracy of tracking and data inputs

Analyze performance and support insight development

POV & Strategic Contribution

Contribute insights on: Platform performance trends, Creative effectiveness, Audience targeting strategies

Support development of data‑backed recommendations

Share learnings to improve future campaign performance

Process & SOP Execution

Execute campaigns in line with established SOPs

Maintain consistency across: Campaign setup, Naming conventions, Tracking and QA

Identify areas for improvement in workflows and execution

Cross‑Functional Collaboration

Partner closely with: Creative teams → asset delivery and testing, Analytics teams → reporting and measurement, Media Ops → timelines and execution readiness

Support alignment across teams and deliverables

Mentorship & Team Support

Support Associates and Junior Associates

Assist with onboarding and training

Provide guidance on campaign execution and QA

Day‑to‑Day

Building and launching campaigns across platforms

Monitoring performance and pacing

Implementing optimizations and testing

QA campaign setup, tracking, and assets

Pulling and analyzing reports

Coordinating with internal teams on deliverables

Strategy, Data & Tools Expertise

Media strategy tools: eMarketer, Comscore, platform insights

Tagging, pixels, and conversion tracking (Meta Pixel, Google tags, CAPI)

First‑party and third‑party data usage

Attribution and measurement fundamentals

Excel / Google Sheets for reporting and analysis

Google Docs and Slides / PowerPoint for reporting support

Qualifications

4-7+ years of experience in paid media

Strong hands‑on experience across multiple platforms

Experience managing campaigns independently

Strong analytical and problem‑solving skills

Excellent attention to detail and organizational abilities

Ability to manage multiple work‑streams in a fast‑paced environment

What We Offer

Competitive Medical (subsidized), Dental, and Vision insurance

401K

Flexible Time Off (FTO) Policy

Holiday Flex Time

Company‑observed paid holidays

Monthly mobile phone stipend

Annual professional development stipend

Annual fitness stipend

Employee referral program

Pet‑friendly office (LA)

Company‑sponsored events and activities

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