Senior Associate, Media Planning & Activation

Senior Associate, Media Planning & Activation

Location : Los Angeles, CA
Department : Media
Reports To:

Supervisor, Media
About UNFOLD
UNFOLD is an award-winning digital creative agency based inLos Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.

We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.
Why UNFOLD
Work on high-profile entertainment, gaming, and consumer brands
Integrated creative + media model (not siloed)
Strong test-and-learn culture focused on performance
Opportunity to grow across strategy, activation, and leadership
Exposure to full-funnel campaigns across emerging and traditional channels
The Role
We are seeking a Senior Associate, Media Planning & Activation to independently manage campaign execution, optimization, and performance across biddable and direct media channels.

This is a hands-on role responsible for building, managing, and optimizing campaigns while supporting strategic planning and ensuring high-quality execution. You will play a critical role in delivering performance, maintaining operational excellence, and contributing to cross-functional collaboration.

The ideal candidate is highly detail-oriented, performance-driven, and comfortable operating across multiple platforms while working closely with Supervisors and senior leadership.
Key Responsibilities

Media Planning & Activation

Build and manage campaigns across:

Paid Social (Meta, TikTok, Snapchat, Reddit)
YouTube & Google Ads
Programmatic (DV360, Nexxen, TTD exposure)
CTV / OLV
Audio
DOOH
Direct IO, sponsorships, and takeovers

Execute audience targeting, segmentation, and retargeting strategies
Manage budgets, pacing, and delivery across campaigns
Ensure campaigns launch accurately and on schedule
Performance & Optimization

Monitor and optimize campaign performance across key KPIs:

CPA, ROAS, CAC, CTR, CVR, engagement

Execute structured A/B testing frameworks, including:

Creative and messaging
Audience segmentation
Bidding and optimization strategies

Identify trends and performance drivers
Implement optimizations and scale winning tactics
Measurement & Testing

Support implementation of incrementality testing (geo-lift, holdouts, lift studies)
Understand attribution models and performance limitations
Maintain accuracy of tracking and data inputs
Analyze performance and support insight development
POV & Strategic Contribution
Contribute insights on:

Platform performance trends
Creative effectiveness
Audience targeting strategies

Support development of data-backed recommendations
Share learnings to improve future campaign performance
Process & SOP Execution
Execute campaigns in line with established SOPs
Maintain consistency across:

Campaign setup
Naming conventions
Tracking and QA

Identify areas for improvement in workflows and execution
Cross-Functional Collaboration
Partner closely with:

Creative teams → asset delivery and testing
Analytics teams → reporting and measurement
Media Ops → timelines and execution readiness

Support alignment across teams and deliverables
Mentorship & Team Support
Support Associates and Junior Associates
Assist with onboarding and training
Provide guidance on campaign execution and QA
Day-to-Day

Building and launching campaigns across platforms
Monitoring performance and pacing
Implementing optimizations and testing
QA campaign setup, tracking, and assets
Pulling and analyzing reports
Coordinating with internal teams on deliverables
Strategy, Data & Tools Expertise
Media strategy tools: eMarketer, Comscore, platform insights
Tagging, pixels, and conversion tracking (Meta Pixel, Google tags, CAPI)
First-party and third-party data usage
Attribution and measurement fundamentals
Excel / Google Sheets for reporting and analysis
Google Docs and Slides / PowerPoint for reporting support
Qualifications

4-7+ years of experience in paid media
Strong hands-on experience across multiple platforms
Experience managing campaigns independently
Strong analytical and problem-solving skills
Excellent attention to detail and organizational abilities
Ability to manage multiple workstreams in a fast-paced environment
What We Offer

Competitive Medical (subsidized), Dental, and Vision insurance
401K
Flexible Time Off (FTO) Policy
Holiday Flex Time
Company-observed paid holidays
Monthly mobile phone stipend
Annual professional development stipend
Annual fitness stipend
Employee referral program
Pet-friendly office (LA)
Company-sponsored events and activities
About Our Culture
UNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.