Director of Marketing and Public Relations FY26

Director of Marketing and Public Relations

Salary Schedule: Commensurate with education and experience according to Salary Schedule C3. Scope: Director of Marketing and Public Relations provide strategic leadership in shaping and communicating the story of Wallace Community College Selma. This role is responsible for developing, guiding, and supporting effective internal and external communication efforts that strengthen the College's visibility, reputation, and community engagement. The director oversees the creation and execution of a comprehensive marketing plan tailored to the unique needs, priorities, and initiatives of WCCS. As the steward of the College's brand, the director ensures that all messaging is consistent, timely, mission-aligned, and reflective of the College's commitment to serving near and far, Selma, and all surrounding Dallas County, and the surrounding communities.
Essential Duties and Responsibilities

In addition to adhering to the general guidelines as specified by the Faculty/Staff Handbook, Director of Institutional Effectiveness, the President, Alabama Community College System Board of Trustees, responsibilities will include the following:
Develop and implement a comprehensive, strategic marketing, public relations, and communications plan to enhance Wallace Selma's image and support internal and external communications.
Oversee the development, production, and distribution of all college-branded communications, including printed materials, advertising, newsletters, publications (e.g., College Catalog, Student Handbook, Fact Book, Annual Report, Strategic Plan), and digital content, ensuring brand consistency and SACSCOC compliance.
Develop and execute year-round advertising and promotional campaigns to support enrollment, events, and new programs.
Actively track and pursue positive media coverage and coordinate media interviews as needed in collaboration with the President or Dean of Institutional Effectiveness.
Assist with survey development, administration, data entry, and reporting for the College.
Serves as a resource person for survey procedures and design.
Support institutional effectiveness efforts, including SPOL (Strategic Planning Online) training and implementation, and help oversee course and instructor evaluations each semester.
Assist in planning and implementing the college's professional development calendar.
Participate in various recruitment activities with external agencies, organizations, and internal Wallace Selma departments as requested.
Works collaboratively with Wallace Selma admission office to facilitate college-recruiting efforts.
Represents the Office of Institutional Effectiveness on college committees as assigned.
Keeps current regarding Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) principles of accreditation as pertains to college integrity and institutional planning and effectiveness.
Prepare and oversee a public relations crisis communications plan in coordination with the Director of Facilities & Safety and the President's Office.
Prepare and manage the communications budget.
Responsible for achieving marketing, community relations, and public relations mission and goals, ensuring that evaluation systems are in place to support these goals and objectives, and reporting progress to the President.
Perform other duties as assigned by the President, Administrative Assistant to the President, and Associate Dean of Institutional Effectiveness and Faculty Development.
Qualifications

Required Qualifications:
Bachelor's degree in communications, journalism, marketing, public relations or a closely related field
Two years of experience in public relations/marketing
Preferred Qualifications:
Master's degree from a regionally accredited institution.
Minimum of three (3) years of experience in a supervisory or leadership/administrative role
An understanding of and a commitment to the philosophy and mission of the Alabama Community College System.
Application Procedures/Additional Information

WCCS is an equal opportunity employer and enrolled in E-Verify. It is the official policy of the Alabama Community College System, including postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no person shall, on the grounds of race, color, handicap, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. WCCS will make reasonable accommodations for qualified disabled applicants or employees. WCCS reserves the right to withdraw this job announcement at any time prior to the awarding. Applications must be completed online using our online process.
Human Resources Department
Wallace Community College Selma
3000 Earl Goodwin Parkway
P. O. Box 2530
Selma, AL 36702-2530
Phone: (334) 876-9319, 876-9338
Fax: (334) 876-9334
Website: www.WCCS.edu
A complete application package consists of:
WCCS application,
A resume,
A copy of transcript(s) verifying required degree. Please print name as listed on transcript, if different from last name listed on application.
Work experience verification in writing from your current and/or previous employer(s) confirming the required level of experience as stated in the "Required Qualifications" section. Verification should be printed on company letterhead and must include dates of employment, position title(s), and duties performed. A work verification from either your current or previous employer must be provided. Remember that the work experience verification completion is your responsibility.
Please Note: If you are applying for more than one position, please submit a separate, complete application. In the event the position is reposted, a new application packet must be submitted.
Application Deadline All application information must be received by 12:00 P.M. on the closing date. Final applicants must adhere to the College's prescribed interview schedule and must travel at their own expense. Incomplete applications and applications received after the deadline will not be considered. A complete application package is the responsibility of the applicant.
Note: In accordance with Alabama Community College System policies and procedures, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon receipt of a clearance notification from the criminal background check.
WCCS is an Equal Opportunity Employer and is enrolled in E-Verify.