VP Marketing

VP of Marketing
Location: Zurich area (hybrid) · also open to Berlin or London

Contract: Permanent, full-time

Reporting to: Chief Growth Officer

We are hiring a Head of Brand / Growth to build and scale an acquisition engine from the ground up. This is a 0-1 role — ideal for someone who enjoys solving complex growth challenges rather than optimising existing playbooks.

Key Responsibilities

Lead paid acquisition across key digital channels (e.g. display and search), managing substantial annual budgets

Build and scale growth loops and campaigns across multiple international markets

Improve attribution, tracking, and reporting across the full customer journey

Develop and optimise lifecycle marketing strategies across relevant channels

Translate customer insights into effective messaging, landing pages, and creative in collaboration with cross-functional teams

Skills & Experience Required

Proven experience scaling paid acquisition on platforms such as Meta, Google, or similar within a startup environment (not agency-side)

Track record of managing significant performance marketing budgets with full ownership of reporting

Strong familiarity with analytics and marketing tools, including GA4, GTM, and CRM platforms (e.g. HubSpot, Salesforce, Pipedrive)

Understanding of multi-touch attribution tools (e.g. Dreamdata, HockeyStack or similar) is advantageous

Experience working on B2C / DTC products with high average order values (4-figure range), or comparable B2B SMB offerings

About You

Analytical and data-driven, with a strong product-oriented mindset

Comfortable making decisions with incomplete or ambiguous data

Focused on customer understanding rather than relying on channel tactics alone

Able to think from first principles and build scalable growth systems

Highly self-sufficient, with the ability to identify and solve problems independently

Adaptable, with experience across different companies, products, or growth stages

0-1 experience , having built or significantly shaped a growth function from scratch

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