Digital Account Executive - Rapid City

Position Overview
Michels Communications Corporation is seeking a driven, results-oriented Account Executive to grow both our digital and print marketing divisions.

This role is focused on helping businesses generate high-quality leads, increase visibility, and drive measurable revenue through integrated marketing solutions—not just traffic or impressions.

You will work directly with business owners and decision-makers to develop and implement strategic campaigns that combine intent-driven digital marketing with high-impact print exposure.

Solutions

Google Search

Google Local Service Ads (LSA)

Google Performance Max (PMax)

Display & Retargeting

Streaming TV (Hulu & OTT platforms)

Paid Social (Meta platforms)

Print Advertising across Michels publications

The ideal candidate understands how to align brand awareness (print) with lead generation (digital), and is comfortable guiding clients toward strategies that produce real business outcomes.

Key Responsibilities
Business Development

Identify and pursue new marketing partnerships across both print and digital

Prospect and build relationships with local and regional businesses

Schedule and lead meetings with business owners and decision-makersPresent integrated marketing strategies focused on awareness, lead generation, and ROI

Marketing Strategy Consultation
Understand client business models, goals, and customer value.

High-intent digital platforms (Google Search, LSA, PMax)

Retargeting and paid social campaigns

Streaming/OTT platforms like Hulu

Print publications for brand awareness and market positioning

Educate clients on the relationship between brand awareness and lead generation.

Align budget, targeting, messaging, and media mix with business goals.

Account Management

Build and maintain long‑term client relationships

Act as the primary point of contact for both print and digital clients

Ensure campaigns are aligned with strategy and performance expectations

Provide ongoing communication, insights, and recommendations

Campaign Coordination

Collaborate with internal digital strategists, designers, and editorial teams

Ensure landing pages, creative, and messaging align across all channels

Help guide optimization based on performance data (GA4, conversion tracking, etc.)

Communicate updates, adjustments, and results to clients

Sales Planning & Goal Achievement

Meet or exceed monthly and annual revenue targets across print and digital

Maintain an active pipeline of prospects and opportunities

Track activity, proposals, and closed business within CRM

Consistently follow up and move opportunities forward

Community & Market Presence

Represent Michels Communications in the Rapid City, SD business community

Attend networking events and industry functions

Build relationships that lead to long‑term partnerships

Qualifications
Required

2–5+ years of experience in sales, marketing, or business development

Strong communication and relationship‑building skills

Ability to confidently present strategies and close business

Self‑motivated with a results‑driven mindset

Ability to manage multiple clients and opportunities simultaneously

Preferred

Experience in digital marketing, media sales, or advertising

Familiarity with Google Ads, paid social, or print media

Understanding of conversion tracking, lead generation, and ROI

Existing relationships within the local business community

Key Skills

Digital and print sales expertise

Strategic thinking and marketing consultation

Understanding of paid media platforms (Google, Meta, OTT)

Brand awareness vs. lead generation strategy

Pipeline and CRM management

Negotiation and closing

Time management and organization

Communication and presentation skills

Personal Attributes
The ideal candidate is:

Competitive and performance‑driven

Entrepreneurial and self‑motivated

Comfortable advising business owners on marketing strategy

Focused on outcomes, not activity

Organized and accountable

Driven to continuously improve and learn

Compensation & Opportunity
This role offers a competitive compensation structure, including:

Base salary + commission

Strong earning potential tied to performance across print and digital revenue

Opportunity to grow within a rapidly expanding media and marketing company

About Michels Communications Corporation
Michels Communications Corporation is a Rapid City, SD‑based media and marketing company specializing in integrated advertising solutions across both print and digital platforms.

We partner with businesses to deliver conversion‑focused marketing strategies—leveraging Google, social media, streaming TV, and high‑impact print publications—to drive real, measurable growth.

Our Approach

More qualified leads.

Stronger brand presence.

Better results.

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