Senior Marketing Copywriter

Senior Marketing Copywriter, Agency-Side
Charlotte, NC hybrid role — in-office Tuesday through Thursday, with optional remote work Monday and Friday.

About the Role
Crafted is looking for a Senior Marketing Copywriter to join our Creative team and help bring complex B2B ideas to life through clear, compelling content.

This is more than a writing role—it’s a thinking role. You’ll partner with strategists, designers, and subject matter experts (including engineers) to translate technical concepts into messaging that’s engaging, relevant, and effective.

You’ll work across industries like industrial technology and manufacturing, creating both long-form and campaign-driven content, while leveraging our proprietary AI platform to work smarter and faster.

What You’ll Do

Write high-quality content across formats: case studies, white papers, blogs, ads, emails, landing pages, and video scripts

Collaborate with Creative Directors, strategists, designers, and AI tools to bring ideas to life

Translate complex technical subject matter into clear, benefit-driven messaging

Contribute to campaign development, messaging, and concepting

Conduct research using client materials, SME interviews, and independent sources

Ensure content aligns with brand voice, audience needs, and channel best practices

Edit and refine content for clarity, accuracy, and performance

What We’re Looking For

5+ years of copywriting experience (agency or in-house)

Strong portfolio with both long-form and short-form B2B work

Experience in industrial, manufacturing, or technical industries preferred

Ability to simplify complex topics into clear, engaging content

Experience working from briefs, SME input, and multiple information sources

Familiarity with AI tools or generative content platforms

Strong attention to detail and ability to manage multiple projects

How You Work

Curious and proactive—you ask smart questions and dig deep

Collaborative and comfortable working across disciplines

Organized and dependable in a fast-paced environment

Interested in how things work, especially in technical spaces

Open to using tools and technology to improve efficiency and output

Growth & Development

Opportunity to take on greater ownership of campaigns and messaging

Continued development in writing, concepting, and strategy

Exposure to a wide range of industries and content types

Path toward Senior Content Strategist

What We Offer

Competitive compensation

Health, disability, and 401(k) with match + profit sharing

Paid Time Off

A high-performing, collaborative team focused on doing great work

#J-18808-Ljbffr