Manager of Business Marketing (SMC)

Responsibilities

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class marketing organization

With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem

We’re looking for a B2B Marketing Manager focused on Small and Medium sized business, based in our NY, SF or LA offices. In this role, you’ll work closely with the regional and global Marketing teams, and partner with Creative, Product, Comms, Sales, and Insights teams to build and execute marketing programs which grow Snap’s business goals across revenue, community

This role will report to the Senior Manager of Americas Marketing. This role is an individual contributor role - but requires a significant degree of influence to ensure outcomes are achieved for the market

Lead the Brand Marketing strategy and GTM plans for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business

Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events

Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact

Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions

Create compelling advertiser brand success stories and localised content that demonstrates ROI and the effectiveness of Snapchat campaigns

Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership

Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region

Be part of the global SMC leadership team to grow the advertising business in region

Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals

Benefits

Up to 28 weeks of parental leave and return-to-work program

Adoption, surrogacy, infertility, and fertility preservation benefits

Backup child care coverage, center-based care support, & caretak assistance

Dependent Daycare Flexible Spending Account

Lactation rooms (based on office location) and breastmilk shipping coverage

For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy

Short-term disability, long-term disability, basic life insurance, and AD&D insurance

Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health

Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options

Dental coverage, including orthodontia benefits

Vision coverage, including frame and contact allowance and LASIK benefits

Free membership to One Medical for primary and urgent healthcare services

Business Travel Insurance

Gym perks and discounts

Team fitness classes and races

Sports leagues

Cooking and nutritional workshops

Well-being reimbursement

Unlimited access to virtual physical therapy with Anthem

15 sessions per year of mental health for you + dependents through Lyra

Generous time off and leave programs. In the US, this includes the following:

Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members

15 sick and safe days per year

12 paid holidays per year

Social gatherings, team outings, and volunteering programs

Meditation and yoga classes

Speaker series, classes, and subscriptions to educational programs

Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%

Flexible Spending Accounts for healthcare, daycare and commuter

Health Savings Account with employer contributions

Rocket Lawyer memberships

Financial education programs

Snap exclusive discounts and perks

Compensation packages that let you share in Snap’s long-term success!

Qualifications

Deep passion for marketing innovation, digital platforms, and Snap’s role in shaping the future of AR, creativity, and community

Excellent communication and presentation skills, with the ability to articulate Snap’s advertiser value proposition on stage, in client forums, and at industry events

Collaborative approach that enables effective partnership with cross functional teams

Strong analytical skills with experience measuring campaign effectiveness, demonstrating ROI, and turning insights into actionable recommendations

Strategic and creative mindset, with the ability to identify opportunities to showcase Snap’s unique value to advertisers and turn them into compelling marketing programs

Ability to navigate complex organizations and build strong relationships with advertisers, agencies, and industry stakeholders

Proven B2B marketer with experience creating and executing campaigns that engage business audiences across paid, owned, earned, and partner channels

Experience working with cross-functional, matrixed teams

Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences

Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI

Proven track record of developing and executing Small & Medium Business, B2B marketing strategies that drive measurable business outcomes

10+ years of relevant experience in B2B marketing, ideally within a technology, digital media, or media owner environment

Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization

Experience managing budgets and allocating resources effectively across multiple marketing initiatives

Deep understanding of the advertising landscape, agency ecosystem, and industry trends

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