SMC Marketing Manager (Business to Business)

We’re looking for a Manager, SMC Marketing to join Snap Inc
’s global Small and Medium Customers (SMC) organization
In this role, you will help define and execute the marketing strategy to accelerate mid-market advertiser acquisition and retention, with a strong focus on supporting sales through high-impact, multi-channel B2B campaigns
This leader will partner closely with Sales to build programs that generate high-quality leads, improve prospect engagement, and help move advertisers through the funnel more effectively
The role will lead integrated campaigns across events, partner marketing, sales enablement, paid media, and owned channels, while aligning with cross-functional teams including Growth, Sales, Partnerships, Comms, Creative, and Product Marketing
This is a people management role for a strategic marketer with deep B2B experience, strong cross-functional leadership skills, and a track record of building measurable programs that drive business growth
Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention
Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth. Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact
Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels
Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers
Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel
Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action
Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy
Stay close to advertiser needs and industry trends to identify new opportunities to strengthen go-to-market programs and campaign effectiveness
Benefits Up to 28 weeks of parental leave and return-to-work program
Adoption, surrogacy, infertility, and fertility preservation benefits
Backup child care coverage, center-based care support, & caregiver assistance
Dependent Daycare Flexible Spending Account
Short-term disability, long-term disability, basic life insurance, and AD&D insurance
For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
Lactation rooms (based on office location) and breastmilk shipping coverage
Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
Dental coverage, including orthodontia benefits
Vision coverage, including frame and contact allowance and LASIK benefits
Free membership to One Medical for primary and urgent healthcare services
Business Travel Insurance
Gym perks and discounts
Team fitness classes and races
Sports leagues
Cooking and nutritional workshops
Well-being reimbursement
Unlimited access to virtual physical therapy with Anthem
15 sessions per year of mental health for you + dependents through Lyra
Generous time off and leave programs. In the US, this includes the following:
Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
12 paid holidays per year
15 sick and safe days per year
Social gatherings, team outings, and volunteering programs
Speaker series, classes, and subscriptions to educational programs
Meditation and yoga classes
Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
Flexible Spending Accounts for healthcare, daycare and commuter
Health Savings Account with employer contributions
Rocket Lawyer memberships
Financial education programs
Snap exclusive discounts and perks
Compensation packages that let you share in Snap’s long-term success!
Experience translating data and performance insights into actionable recommendations that improve campaign strategy and executionAbility to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversionProven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences, with a strong emphasis on measurable business outcomesStrong people management skills, with the ability to coach teams, set direction, and operate effectively in a fast-paced, ambiguous environmentStrong cross-functional leadership skills and experience influencing stakeholdersExperience in media, digital advertising, or a related industry is strongly preferredExperience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and webStrong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programsBS/BA degree or equivalent practical experience8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related fieldExperience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention2+ years of experience managing and developing high-performing teamsDeep understanding of the advertising landscape, ad tech partner ecosystem, and industry trendsDirect experience marketing to SMBs or mid-market advertisersExperience supporting sales organizations through integrated marketing programs and enablementHands-on experience with campaign strategy, demand generation, and go-to-market execution

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