Job Description
Acuity Inc. (NYSE: AYI) is a market‑leading industrial technology company that designs, manufactures, and markets lighting, lighting controls, building management solutions, and audio‑video‑control platforms. We focus on customer outcomes to drive growth and productivity across North America, Europe, and Asia.
Work Location
This position may be based anywhere in the United States and requires occasional travel. The role follows a hybrid work model and requires on‑site presence in the U.S. non‑California region.
Job Summary
As the Sr. Brand and Product Marketing Manager for Architectural Downlighting, you will lead brand strategy, go‑to‑market planning, and integrated campaigns that build awareness, inspire engagement, and accelerate product adoption. You will create compelling content and sales tools, measure performance with data insights, and foster internal alignment to drive innovation and excellence.
Key Responsibilities
- Lead the development and stewardship of brand strategy and positioning, ensuring clear, differentiated value across channels and touchpoints.
- Create, execute, and manage the annual marketing plan for architectural downlighting brands, producing campaigns that drive awareness, thought leadership, and sales growth.
- Own go‑to‑market strategies for new product introductions and life‑cycle management, collaborating with product, engineering, creative, and sales teams to ensure successful launches.
- Produce product‑ and brand‑specific content, including sales enablement tools, social media assets, technical collateral, digital assets, and videos.
- Understand customer motivations, behaviors, and emerging trends to craft messaging that resonates across the right channels and applications.
- Build strong relationships with cross‑functional teams, ensuring alignment on priorities and delivering results.
- Identify KPIs and analyze data to uncover opportunities for improvement and optimize marketing strategies.
- Support or lead initiatives to improve team productivity and efficiency.
Preferred Skills and Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of progressive experience in brand and product marketing, preferably in architectural lighting or related industries.
- Proven track record of developing and executing integrated marketing plans and successful product launches.
- Curious mindset with demonstrated ability to drive innovative solutions and solve complex problems.
- Excellent written and verbal communication skills, crafting compelling messaging for technical and non‑technical audiences.
- Strong project management skills, managing multiple priorities and delivering results on time and within budget.
- Experience collaborating with cross‑functional teams and leading projects without direct authority.
- Analytical mindset able to interpret data and market trends to drive strategy.
- Experience mentoring and developing other marketing professionals.
Travel Requirements
Approximately 10–20% travel for meetings, events, stakeholder collaboration, product launches, and industry‑related activities.
Compensation and Benefits
The pay range for this position is $83,300.00 to $164,400.00. Placement within the range may vary based on experience and geographic location. Acuity offers health care, dental coverage, vision plans, 401K benefits, and incentive compensation. Benefits details are available upon request.
Equity, EEO, and Inclusion
We value diversity and are an equal‑opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity, ethnicity, national origin, disability, pregnancy, religion, veteran status, protected genetic information, or any other characteristic protected by law.
Accommodations for Applicants with Disabilities
As an equal‑opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. Please contact (770) 922‑9000, option 4, and clearly indicate the type of accommodation requested and the requisition number.
Agency Recruitment Policy
We do not accept unsolicited resumes from third parties. Acuity Inc. will not pay a fee for placement resulting from unsolicited resumes. Submissions from approved agency recruiters are considered referrals and no applicable fees are charged.
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