Loyalty & Rewards Marketing Lead

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

Location: Tyson’s Corner, VA; Pittsburgh, PA; Philadelphia, PA; Houston, TX.

Job ID: R

Responsibilities

• Build customer‑centric marketing strategies based on business priorities.
• Develop a program‑level strategic roadmap, prioritizing activities to ensure highest leverage work is completed with eye for efficiencies.
• Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies.
• Drive engagement and retention of customers across the full lifecycle through marketing of rewards‑driven benefits.
• Lead total‑rewards‑driven credit card marketing strategies to encourage enrollment and balance growth across eligible cardholder populations.
• Partner closely with cross‑functional teams across the organization (Product, Business, Creative, Analytics, Design, etc.) to deliver multi‑channel marketing strategies that drive strong customer engagement and loyalty.
• Deliver creative excellence through end‑to‑end creative development, from brief to implementation of tactical marketing campaigns, primarily in owned channels (email, site, mobile, and direct mail).
• Establish foundational elements of product positioning, such as audience personas, marketing claims development, and creative toolkits.
• Serve as subject‑matter expert on target audience behaviours and translate value proposition into resonant messaging.
• Lead collaboratively with cross‑functional partners (product, legal, compliance, risk, etc.) to deliver on stated business priorities and marketing objectives.
• Generate repeatable frameworks for integrated marketing planning.
• Identify high‑leverage testing strategies and apply analytical rigor to existing marketing strategies, continually assessing and optimizing based on performance analytics and relevant KPIs.
• Build data‑driven narratives around marketing performance; leverage financial storytelling to craft marketing‑focused strategies and business cases.
• Leverage competitive insights to drive growth‑oriented marketing strategies.
• Lead integration of marketing strategies across Credit Card and loyalty programs, including engagement and education to deepen program awareness and increase rewards‑driven behaviours (earn, redeem, retain).
• Develop and implement strategic and integrated, multi‑channel marketing agendas based on business objectives, customer insights, competitive landscape assessments, and in‑market performance.
• Leverage effective storytelling and written/verbal communication to influence others to align with proposed marketing strategy and acquisition levers.
• Deliver data‑driven insights and analytical rigor to inform and enhance marketing approach and overall performance.
• Supports the development and leads the execution of integrated, multi‑channel strategic marketing plans for one or more products/initiatives/channels.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi‑functional program teams, ensuring data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development, making decisions to ensure business programs and customer expectations are met.

Company Expectations

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customised customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

Qualifications

Preferred Skills

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results‑Oriented

Competencies

• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Work Experience

Roles at this level typically require a university or college degree, with 5+ years of industry‑relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered.

Education

Bachelor’s degree.

Certifications

No required certifications.

Licenses

No required licenses.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on eligibility, options for full‑time employees include medical and prescription drug coverage (with a Health Savings Account feature), dental, vision, life insurance, disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement account, child or elder care backup, adoption, surrogacy and doula reimbursement, educational assistance (including select fully paid programs), and a robust wellness program with financial incentives. Paid time off includes maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days unless required by law; 15‑25 vacation days depending on career level and years of service. For more information, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at Include “accommodation request” in the subject line, along with your name, the job ID, and preferred contact method. Emails unrelated to accommodation requests will not receive responses. Applicants may also call 877‑968‑7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and used only as required to provide reasonable accommodations.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

#J-18808-Ljbffr