About AMS Events
AMS Events is a full-service event production company based in the DFW metroplex. We specialize in end-to-end event execution — handling logistics, production, and on-site management so our clients have a single point of contact from concept to close. Our team brings deep expertise in corporate events, entertainment, and large-scale productions across the region and nationally.
Position Summary
The VP of Sales is responsible for originating, developing, and closing new event business for AMS Events. This is a relationship-driven, hunter-style role focused on building a strong client pipeline, securing signed contracts, and growing revenue across the DFW market and beyond. Once a deal is closed, our production team handles execution — keeping the VP of Sales focused on business development and client relationships.
Key Responsibilities
- Prospect, develop, and close new client relationships across corporate events, entertainment, and production verticals
- Manage the full sales cycle from initial outreach through signed contract
- Build and maintain a strong pipeline of qualified opportunities using CRM tools
- Represent AMS Events at industry events, trade shows, and networking functions across DFW and nationally
- Execute a clean handoff to the production and operations team at contract signing, ensuring all client expectations and event details are clearly communicated
- Develop and maintain relationships with venues, agencies, planners, and referral partners
- Meet and exceed monthly and annual revenue targets as set by the General Manager
- Provide regular pipeline updates, forecasting, and activity reports to the General Manager
Qualifications
- 5+ years of B2B or event industry sales experience, with a proven track record of closing large-scale contracts
- Experience in event production, AV, entertainment, or a related industry strongly preferred
- Established network within the DFW events and entertainment market
- Strong communication, presentation, and negotiation skills — comfortable at all levels from coordinator to C‑suite
- Self-directed and pipeline-driven; able to manage a full sales cycle independently without close oversight
- Proficiency with CRM platforms and standard business tools
- Ability to thrive in a fast-paced, deadline-driven environment where no two events are the same