Job Location
Hybrid – Atlanta, GA; Boston, MA; Chicago, IL; Norwalk, CT; Detroit, MI
About the Role
We’re looking for a research-first, media-savvy Director to lead end-to-end research design and delivery for media and advertising effectiveness engagements. This role blends deep market research expertise (questionnaire design, methodology, analysis, and insight storytelling) with strong media measurement fluency (cross‑platform brand lift, addressable/CTV, digital ecosystems, and modern measurement frameworks).
You’ll serve as a trusted advisor to senior client stakeholders, translating business questions into rigorous research approaches, and turning complex datasets into clear, story‑driven recommendations that shape media strategy. You’ll also mentor and elevate teams—setting the bar for research quality, analytical rigor, and consultative client leadership.
Primary Responsibilities
- Lead end‑to‑end research design and delivery for complex media effectiveness studies, including methodology selection, survey design, and analytical approach
- Translate client business objectives into rigorous, insight‑driven research frameworks that inform media strategy and decision‑making
- Synthesize complex data into clear, compelling narratives that explain performance drivers and deliver actionable recommendations
- Serve as a trusted advisor to senior client stakeholders, guiding measurement strategy and campaign learning agendas
- Apply deep expertise in cross‑platform media measurement (e.g., brand lift, attribution, audience insights across digital, CTV, and linear)
- Oversee quality, rigor, and consistency across all research outputs, establishing best practices and elevating team standards
- Mentor and develop team members, strengthening research, analytical, and storytelling capabilities across levels
- Partner cross‑functionally (e.g., product, data science, operations) to deliver integrated, high‑quality solutions
- Support account growth by identifying new research opportunities and contributing to proposals and client development
Qualifications
- 8–12+ years of hands‑on experience in market research/insights, with demonstrated ownership of research design, analysis, and client‑facing delivery (agency/supplier‑side preferred)
- Direct experience in media and advertising effectiveness measurement, including brand lift, cross‑platform, and/or audience insights
- Proven ability to translate complex data into clear, insight‑driven recommendations for senior stakeholders
- Strong client leadership skills, with experience managing relationships, influencing decisions, and navigating complex engagements
- Track record of mentoring and developing teams, elevating research rigor and consultative capabilities
- Excellent communication and storytelling skills, with the ability to present complex findings in a clear and compelling way, often to senior stakeholders
- Highly organized with strong prioritization skills; able to manage multiple workstreams while maintaining quality
- Bachelor’s degree in a relevant field (e.g., marketing, business, social sciences, analytics)
Benefits
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with match
- Unlimited PTO
Privacy and Legal Statement
Privacy disclosure: By applying to this opportunity you consent to the personal data you provide being processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our internal ATS for as long as necessary for recruitment purposes.
The salary range for this role is $102,200 – $124,900 annual. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.
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