Media Manager, Paid Social

Media Manager, Paid Social

Fabletics is known for high-performance, fashion-forward activewear for everyone and every body—at an accessible price. We are leading the charge in the world activewear and digital marketing. We are at the cutting edge of modern marketing and a key strategic partner for platforms like TikTok and Meta. You'll learn from the best and work closely with our partners to master paid media. You'll be in charge of deploying millions of dollars to help our brand grow.
The Paid Media Manager will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across a variety of different channels. You will be responsible for our paid social channels including Facebook, Instagram, Snapchat, and TikTok as well as be the cross-functional partner to our in-house creative department and external vendors for production and asset requests. We have a lean team and this candidate will need to be able to get in the weeds to drive work forward and have a high output.
This position will report to the Director of Paid Social.
What You Will Do:
Manage paid social media execution across all major social media channels: Facebook/Instagram, TikTok, Twitter, Snapchat and other emerging platforms
Work closely with creative teams to inform and request creative concepts and iterations
Understand and contribute to the optimization of all aspects of the customer acquisition funnel
Build relationships with key media partners, including Facebook, Tiktok and Snapchat as well as agency partners
Work closely with Ad Tech partners, to develop advanced automation and optimization solutions
Manage testing on a constantly growing pool of variables including offers, copy, creative, ad formats, landing pages, etc. across all paid social channels
Track and analyze metrics to evaluate and improve the performance of campaigns
Recognize and identify trends in real-time to leverage for performance
Occasionally work flexible hours including weekends, to adapt to the real-time nature of social media
What You Bring:
At least 3 years of work experience – prior media experience a plus
Degree in quantitative field preferred
Strong excel skills
An interest in demand generation/customer acquisition
Must possess curiosity, integrity, self-motivation, and a high level of attention to detail
Outstanding written/verbal communication and presentation skills
Understanding of marketing platforms, attribution, and site analytics
Interested in translating data into actionable insights
Willing to commute to El Segundo 3 days/week
Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.
Where We Are:
This role will be based in our El Segundo Headquarters
Compensation & Total Rewards:
At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:
Hybrid Work Schedule*
Discretionary Paid Time Off*
Summer Fridays*
Healthcare Plans
Employee Discounts
401k
Annual Bonus Program
Equity Program*
And More
*Varied for retail, fulfillment and fully remote roles.
The annual base salary range for this position is from $90,000-$95,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.