Marketing Director

Tired of marketing roles where great ideas go to die? So are we. We're building something different, a marketing function led by someone who thinks ahead, moves fast, and isn't afraid to use AI to outpace the competition. We are seeking a dynamic, self-driven Marketing Director to lead and execute our marketing strategy with a sharp focus on digital innovation and AI-powered marketing. This is a player/coach role The ideal candidate brings a life sciences background, a passion for emerging AI marketing tools, and the confidence to operate independently while elevating those around them.
The Role
Drive the marketing strategy, from brand positioning to demand generation
Lead, mentor, and collaborate with a marketing professional, fostering a culture of ownership and continuous improvement
Bring your curiosity to apply AI-driven marketing tools and technologies to optimize Innovative Research's website and analytics
Drive digital marketing programs across web, e-ckommerce, SEO/SEM, email, social media, paid media, and marketing automation platforms
Translate complex life sciences or technical concepts into compelling, audience-appropriate messaging
Own key performance metrics and report on marketing ROI to senior leadership
Serve as a thought leader internally on AI marketing trends and best practices
Partner cross-functionally with Customer Service, Sales, Product, and Leadership to align marketing efforts with business goals
Engages and supports a robust distribution network around the globe
Comfortable setting and owning the Marketing budget
What You Bring (Required)
8+ years of marketing experience, with at least 3 years in a leadership or senior individual contributor role
Demonstrated experience in digital marketing strategy and execution (SEO/SEM, paid media, email, social, content)
Highly collaborative and participative with cross-functional teams
Handson experience with AI marketing tools (e.g., generative AI for content, predictive analytics, AI-driven personalization platforms)
Background in life sciences, biotech, pharma, or healthcare marketing strongly preferred
Proven ability to lead and develop team members who are experienced and self-directed
Strong analytical mindset with experience using data to drive marketing decisions
Excellent communication and storytelling skills
Comfort operating in a fast-paced, evolving environment with a high degree of autonomy
Nice to Haves (Preferred)
Experience with Klaviyo, NetSuite and Shopify
Experience scaling marketing at a growth-stage company