Marketing Director

Marketing Director Corporate Office - Farmington Hills - Farmington Hills, MI 48331
Job Description Friedman Real Estate is seeking a highly capable, experienced and hands-on Marketing Director to lead and evolve the company's marketing function across all business lines.
This leader will be responsible for developing and executing a unified marketing strategy that supports business growth, brand awareness, client engagement and business development efforts across brokerage, property management, construction, lending, and other business units. The Marketing Director will provide leadership, management and accountability for the marketing team while serving as both a strategic leader and player-coach.
The ideal candidate brings deep marketing expertise, exceptional leadership skills and the ability to move seamlessly between high-level planning and day-to-day execution. This individual understands how to build strategy, prioritize initiatives, measure results and guide a lean, high-performing team toward meaningful business outcomes. The role requires someone who can effectively leverage modern marketing technologies, data, analytics and AI-driven tools while maintaining a strong focus on creativity, storytelling and business impact.
Key Responsibilities Leadership, Management & Accountability
Marketing Strategy & Planning
Brand, Content & Communications
Digital Marketing & Demand Generation
Cross-Functional Business Partnership
Marketing Operations & Execution
Qualifications Required
Bachelor's degree in Marketing, Business, Communications or related field.
10+ years of progressive marketing experience with broad exposure across multiple marketing disciplines.
5+ years of leadership experience managing and developing marketing professionals.
Demonstrated success creating and executing integrated marketing strategies.
Experience leading brand, content, digital, communications and demand generation initiatives.
Strong understanding of marketing analytics, measurement, campaign performance and ROI.
Exceptional communication, project management and organizational skills.
Proven ability to balance strategic thinking with execution.
Preferred
Experience in commercial real estate, property management, construction, financial services, professional services or related industries.
Experience working within a multi-business-unit organization.
Experience leveraging AI and marketing technology platforms to improve marketing effectiveness.
Experience operating within an EOS or accountability-based management environment.
Key Competencies Strategic thinking
Marketing & brand leadership
Team development & coaching
Project prioritization & execution
Data-driven decision making
Communication & influence
Creativity & innovation
Customer & client focus
What Success Looks Like Within this role, success is measured by:
A high-performing, accountable marketing team.
Clear alignment between marketing activities and business objectives.
Strong, consistent brand representation across all business units.
Increased awareness, engagement and lead generation across target audiences.
Meaningful performance metrics and reporting that inform decision-making.
Effective partnership with business leaders and revenue-generating teams.
Consistent execution of high-impact marketing initiatives that contribute to company growth.