Owned Channel Associate

Owned Channel Associate

Utah or New York
About the Role:
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Owned Channel Associate to power the day-to-day execution of our email and SMS channels.
This role is the engine behind our owned channels

ensuring campaigns and flows are built with precision, tested consistently, and delivered on time. Our tools, audience, and data foundation are already in place. What we need is a dedicated executor who can own the day-to-day so Lola's retention engine can scale.
Core Responsibilities
Campaign & Flow Execution
Build, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and Postscript
Manage campaign workflows and coordinate with the creative team in ClickUp
Set up and monitor A/B test variants across campaigns
Support a best practice testing cadence.
Channel Performance & Deliverability
Monitor owned channel KPIs daily
Track and maintain deliverability health across email and SMS
Surface optimization opportunities and performance trends to the Senior Retention Manager
Retention & Lifecycle Support
Support loyalty, direct mail, and lifecycle initiatives as the retention program expands
Contribute to persona-based personalization and journey-led segmentation efforts
Provide execution support for multi-channel retention campaigns across email, SMS, direct mail, and in-app push
Salt Lake City and New York City are preferred locations for this role. If in either city, we offer a hybrid work model with offices in each. Open to remote candidates.
Qualifications
2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerce
Hands-on experience with Klaviyo / Postscript or a comparable ESP/SMS platform
Strong attention to detail

you catch mistakes before they go out the door
Comfortable working in a fast-moving, test-and-learn environment
Organized, proactive, and able to manage multiple projects simultaneously
Familiarity with A/B testing concepts and segmentation best practices
What We Offer:
Competitive base salary and annual bonus based on company and individual performance
21 days paid vacation + all federal holidays
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave; 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth within Lola Blankets
Why Join Us?
Lola Blankets is at an inflection point

the audience is built, the data is rich, and the retention engine is ready to scale. This is a real opportunity to make an impact and grow alongside a brand that people genuinely love while leaving your mark on how we connect with our customers.