Owned Channel Associate

Owned Channel AssociateUtah or New YorkAbout the Role:Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Owned Channel Associate to power the day-to-day execution of our email and SMS channels.This role is the engine behind our owned channels

ensuring campaigns and flows are built with precision, tested consistently, and delivered on time. Our tools, audience, and data foundation are already in place. What we need is a dedicated executor who can own the day-to-day so Lola's retention engine can scale.Core ResponsibilitiesCampaign & Flow ExecutionBuild, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and PostscriptManage campaign workflows and coordinate with the creative team in ClickUpSet up and monitor A/B test variants across campaignsSupport a best practice testing cadence.Channel Performance & DeliverabilityMonitor owned channel KPIs dailyTrack and maintain deliverability health across email and SMSSurface optimization opportunities and performance trends to the Senior Retention ManagerRetention & Lifecycle SupportSupport loyalty, direct mail, and lifecycle initiatives as the retention program expandsContribute to persona-based personalization and journey-led segmentation effortsProvide execution support for multi-channel retention campaigns across email, SMS, direct mail, and in-app pushSalt Lake City and New York City are preferred locations for this role. If in either city, we offer a hybrid work model with offices in each. Open to remote candidates.Qualifications2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerceHands-on experience with Klaviyo / Postscript or a comparable ESP/SMS platformStrong attention to detail

you catch mistakes before they go out the doorComfortable working in a fast-moving, test-and-learn environmentOrganized, proactive, and able to manage multiple projects simultaneouslyFamiliarity with A/B testing concepts and segmentation best practicesWhat We Offer:Competitive base salary and annual bonus based on company and individual performance21 days paid vacation + all federal holidaysFull health benefits (health, dental, vision, mental)16 weeks paid birth parent leave; 8 weeks non-birth parent leave55% off Lola Blankets for friends and familyOpportunities for career growth within Lola BlanketsWhy Join Us?Lola Blankets is at an inflection point

the audience is built, the data is rich, and the retention engine is ready to scale. This is a real opportunity to make an impact and grow alongside a brand that people genuinely love while leaving your mark on how we connect with our customers.