Junior Associate, Media Planning & Activation

Junior Associate, Media Planning & Activation

Location:

Culver City, CA
Department : Media
Reports To : Supervisor, Media

About UNFOLD

UNFOLD is an award-winning digital creative agencybased in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.

We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.

Why UNFOLD

Work on high-profile entertainment, gaming, and consumer brands
Integrated creative + media model (not siloed)
Strong test-and-learn culture focused on performance
Opportunity to learn across media strategy, activation, and analytics
Exposure to full-funnel campaigns across emerging and traditional channels
The Role

We are seeking a temp-to-perm Junior Associate, Media Planning & Activation to support campaign execution, reporting, and operational workflows across biddable and direct media channels.This is an entry-level role focused on learning media platforms, campaign workflows, and performance fundamentals. You will support campaign builds, QA, reporting, and coordination across internal teams while developing a strong foundation in media planning and activation.The ideal candidate is highly detail-oriented, organized, proactive, and eager to learn in a fast-paced agency environment.

Key Responsibilities

Campaign Support & Execution Assistance

Assist in campaign setup across:

Paid Social (Meta, TikTok, Snapchat, Reddit)
YouTube & Google Ads
Programmatic (DV360, Nexxen, TTD exposure)
CTV / OLV
Audio
DOOH
Direct IO, sponsorships, and takeovers

Support audience setup and basic targeting inputs
Assist with campaign launches and setup validation
Help ensure campaigns are built accurately and aligned with specs
Quality Assurance (QA) & Tracking

Perform QA checks on:
Campaign setup
Creative assets
Tracking and tagging
Support validation of pixels and conversion tracking
Flag issues or discrepancies to senior team members
Reporting & Data Support

Pull and compile campaign performance data
Assist in maintaining daily, weekly, and monthly reports
Ensure data accuracy and consistency
Support dashboard updates and reporting decks
Performance & Testing Support

Support execution of A/B testing under guidance:
Creative variations
Audience segments
Monitor performance and flag notable changes or issues
Assist in documenting campaign learnings
Process & SOP Execution

Follow established campaign workflows and SOPs
Maintain organization across:
Campaign naming conventions
File management
Reporting templates
Support consistency and accuracy across accounts
Cross-Functional Collaboration

Work with:
Creative teams → receive and organize assets
Analytics teams → support data pulls and validation
Media Ops → track timelines and deliverables
Support coordination across teams to ensure campaigns stay on track
Team Support & Learning

Support Associates, Senior Associates, and Supervisors with execution tasks
Actively learn media platforms, tools, and best practices
Participate in training, onboarding, and internal knowledge sharing
Day-to-Day

Assisting with campaign setup and QA
Pulling and updating reports
Organizing campaign assets and files
Supporting pacing and performance tracking
Coordinating with internal teams on deliverables
Learning platforms and tools through hands-on experience
Strategy, Data & Tools Exposure

Exposure to media strategy tools:
eMarketer, Comscore, platform insights
Exposure to tagging, pixels, and conversion tracking
Basic understanding of first-party and third-party data
Introduction to attribution and measurement concepts
Excel / Google Sheets for reporting and data entry
Google Docs and Slides / PowerPoint for reporting support
Qualifications

0-2 years of experience in media, marketing, or related field
Internship or academic exposure to digital marketing is a plus
Strong attention to detail and organizational skills
Analytical mindset and willingness to learn
Ability to manage multiple tasks in a fast-paced environment
Strong communication and collaboration skills

What We Offer

Competitive Medical (subsidized), Dental, and Vision insurance
401K
Flexible Time Off (FTO) Policy
Holiday Flex Time
Company-observed paid holidays
Monthly mobile phone stipend
Annual professional development stipend
Annual fitness stipend
Employee referral program
Pet-friendly office (LA)
Company-sponsored events and activities
About Our Culture

UNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.