Manager Shopper Marketing

Responsibilities and essential job functions include but are not limited to the following: Lead omni-Shopper Marketing agenda for one of our top national accounts (Kroger) for the Nestle Coffee and Beverage brands. Partner with Coffee & Beverage Brand and Shopper Marketing HQ teams to align Kroger campaigns/programs to division strategies and prioritization. Collaborate with cross-functional partners to implement Kroger-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals. Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates. Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative. Lead the development of shopper programming with an omnichannel approach (Paid Search, d...Marketing, Manager, Shop, Retail, Business Services, Manufacturing