Marketing Manager (Food & Beverage)

Job Summary
A growing, well-established food and beverage production company seeks an experienced Marketing Manager to lead brand strategy, consumer marketing, and go‑to‑market initiatives for a recognized instant noodle and beverage portfolio. This role offers 100 % remote flexibility for the first 8‑10 months, after which it transitions to on‑site leadership at a new facility in City of Industry, CA. Candidates will bring strong brand strategy, consumer insights, product marketing, retail activation, and cross‑functional leadership skills to drive measurable growth.

Key Responsibilities

Develop and execute integrated marketing campaigns that strengthen brand visibility, consumer engagement, and product demand within the Food and Beverage and FMCG markets.

Lead product marketing efforts across the full life cycle, including market research, positioning, go‑to‑market planning, launch strategy, and retail activation.

Analyze consumer insights, sales performance, competitive activity, and market trends to optimize pricing, packaging, promotions, and campaign effectiveness.

Partner with sales, product development, supply chain, and leadership teams to ensure marketing initiatives align with business goals and are executed successfully.

Support brand growth through data‑driven storytelling, campaign performance analysis, channel strategy, and consumer‑focused messaging.

Help establish marketing processes, priorities, and strategic direction as the company transitions into its new City of Industry facility.

Qualifications

Lead brand strategy and integrated marketing campaigns for Food and Beverage or FMCG products.

Manage product launches, go‑to‑market plans, market positioning, and retail activation strategies.

Use consumer insights, sales data, and market trends to improve promotional ROI and brand performance.

Partner cross‑functionally with sales, product development, supply chain, and leadership teams.

7+ years of dedicated marketing experience, with strong experience in Food and Beverage, FMCG, or consumer packaged goods.

Proven ability to develop and execute marketing strategies that drive brand growth, consumer loyalty, and retail success.

Strong understanding of product lifecycle management, consumer research, competitive positioning, pricing, packaging, and promotional planning.

Ability to translate market data and consumer insights into creative, effective marketing campaigns.

Experience collaborating with internal teams across sales, operations, product development, and supply chain.

Self‑driven, agile, and comfortable working independently in a remote environment during the initial phase of the role.

Willing and able to transition to an on‑site role in City of Industry, CA after the initial 8‑10 month remote period.

Strong communication, leadership, analytical, and project management skills.

Preferred Qualifications

Experience marketing instant noodle, beverage, snack, pantry, or other high‑velocity consumer food products.

Background supporting retail, grocery, club, mass, convenience, or Asian market channels.

Experience with brand renovation, new product launches, packaging optimization, and consumer promotions.

Prior experience helping scale a brand, launch a new facility, or support marketing during a period of company growth.

Compensation and Benefits

Direct‑hire, full‑time opportunity.

Salary range: $140,000 to $160,000 per year, commensurate with experience.

Work arrangement: 100 % remote for the first 8‑10 months, then on‑site in City of Industry, CA.

Comprehensive benefits including health, dental, vision, and retirement matching plans.

Equal Opportunity Employer
Equal Opportunity Employer / Disabled / Protected Veterans. We consider qualified applicants regardless of criminal histories, in accordance with applicable laws.

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