Field Marketing Manager (Scottsdale)

Field Marketing Manager, North America
We are seeking a results‑driven Field Marketing Manager to plan and execute regional marketing programs that drive pipeline growth, accelerate revenue, and support product adoption across the North American market.

Job Summary
This hands‑on role focuses on execution, optimization, and regional impact. The successful candidate will translate global field marketing strategy into high‑impact, localized programs aligned with North American sales priorities. Reported to the Director of Field Marketing, the position works in a hybrid model, with at least 3‑4 days a week required in Scottsdale. The target compensation package is USD 95,000 – 105,000, based on experience and internal equity.

Core Responsibilities

Own and execute the North America field marketing plan, aligned to regional sales targets and global marketing strategy.

Identify regional market opportunities, buyer personas, and vertical‑specific requirements.

Collaborate with the Director of Field Marketing, Channel Marketing, ABM & Customer Marketing to support integrated, full‑funnel programs.

Contribute field insights to improve campaign strategy, messaging, and execution.

Plan and execute integrated, multi‑touch campaigns across events, webinars, email, digital, and partner channels.

Manage and deliver regional programs including:

Industry and partner events

Trade shows and exhibitions

VIP and customer events

Webinars and virtual programs

Email campaigns and nurture programs

Localize global campaigns to ensure relevance for North American audiences while maintaining brand consistency.

Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.

Align campaigns to sales priorities, target accounts, and quarterly revenue goals.

Provide sales with tools, content, talking points, and insights to improve conversion throughout the funnel.

Maintain tight feedback loops with sales to continuously optimize programs and lead quality.

Track and report on key performance metrics, including leads, MQLs, SQLs, pipeline contribution, and influenced revenue.

Analyze campaign performance and ROI to inform optimization and future planning.

Ensure accurate campaign tracking and attribution in HubSpot and Salesforce in partnership with Marketing Operations.

Manage the North America field marketing budget, ensuring spend is aligned to impact and ROI.

Coordinate with Marketing Operations to ensure effective use of marketing automation, CRM, and reporting tools.

Apply best practices in campaign execution, process, and measurement.

Additional tasks may be assigned in response to company initiatives and business needs.

Qualifications

Bachelor’s degree in marketing or a related field (strongly recommended).

Minimum of 5+ years of experience in B2B marketing with at least 3 years in a field marketing role.

Experience in the B2B SaaS industry or cybersecurity (strong plus).

Go‑getter who thrives in a fast‑paced environment.

Excellent communication and project management skills.

Ability to manage multiple priorities and meet hard deadlines.

Excellent attention to detail.

Modern marketeer who challenges the status quo.

Hands‑on approach to work.

Highly motivated and dedicated.

ROI/revenue‑driven mindset.

Strong experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).

Strong copywriting and messaging skills, including technical and B2B SaaS content.

Data‑driven mindset with the ability to analyze results and optimize campaigns.

Strong collaboration skills and confidence working with sales and cross‑functional stakeholders.

High attention to detail and operational rigor.

Limited travel may be required.

Equal Opportunity Employer
Sectigo is an Equal Opportunity Employer. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.

Additional Information
To enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.

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