Website Growth Engineer

Your mission
We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth Engineer will own the end-to-end website, conversion layer, and web platform infrastructure, ensuring that:

High-intent demand is properly captured and converted

The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions

The platform is fast, scalable, and technically sound, not just managed, but continuously engineered

Internal teams ship faster, with fewer manual steps and less friction

This role goes beyond website management. It is a conversion engineering role and platform ownership role at the core of our growth system. You will be hands-on in the code, in the data, and in the strategy.

This is a hands-on engineering role. You will build, not brief. If you rely on developers to ship, this role is not for you.

In this role you will
1. Own the Website as a Revenue Conversion Engine

Own performance across: traffic to lead to pipeline conversion, direct and organic channels

Continuously improve conversion rates, user journeys, and page performance

Ensure the website is fast, technically sound, and structured for conversion, not just information

Lead CMS migrations, re-platforming initiatives, and large-scale website refactors when needed

Establish best practices around performance, reliability, accessibility, and maintainability

2. Build & Optimise SMB PLG Conversion Flows

Own the website layer of the PLG motion for small SMBs

Partner with Product Marketing and Product to define value proposition and conversion flows

Design and build the landing to signup to activation journeys, including self-serve onboarding entry points

Continuously improve signup conversion, activation rates, and funnel drop-off points

3. Enable ABM & Mid-Market / Enterprise Conversion

Build and manage advanced website experiences for ABM: personalised landing pages, account-specific experiences, and dynamic content based on industry, segment, and campaign

Support Demand Gen and Sales in target account engagement and campaign-specific conversion flows

Ensure the website supports higher-complexity, longer buying journeys

4. Drive End-to-End Conversion Optimisation (CRO)

Own CRO strategy and execution across landing pages, core website pages, forms, and conversion paths

Run structured experiments: A/B tests, messaging variations, UX/UI changes, funnel optimisations

Work closely with the Digital Lead (traffic and campaigns), PMM (messaging), and Brand (creative)

5. Own Website Infrastructure & Technical Execution

Manage and evolve the CMS (e.g. Webflow, HubSpot CMS, or equivalent) and its integrations with CRM and marketing tools

Ensure clean data capture, reliable tracking across the full funnel, and scalability for campaigns and experiments

Own architecture decisions, data flows, and long-term platform direction

Build internal tools and lightweight automations that replace manual workflows and reduce operational friction across GTM, content, and marketing teams

6. Partner with GTM Ops on Data & Funnel Visibility

Ensure accurate tracking of conversion rates, source-to-pipeline performance, and user behaviour

Help identify funnel bottlenecks, drop-off points, and high-intent signals

Support data-driven optimisation decisions across the team

7. Support Global Demand Gen Execution

Enable regional Demand Gen teams with campaign landing pages, conversion flows, and localisation support

Ensure consistency across regions while moving fast on campaigns

What you need to be successful
What You Bring

5 to 8+ years in growth engineering, web platform, or CRO-focused roles in B2B SaaS

Strong hands-on experience with CMS platforms (Webflow, HubSpot CMS, or similar), conversion rate optimisation, and A/B testing frameworks

Proven ability to lead platform migrations, refactors, and re-platforming efforts

Experience with marketing automation, CRM systems, and analytics tools (GA4, Mixpanel, or similar)

Comfortable owning architecture decisions and building for long-term scalability

Skills & Mindset

Front-end to full-stack engineering capability: confident in HTML, CSS, and JavaScript as a baseline, with the ability to build complete solutions end-to-end without relying on engineering resource

Strong technical and analytical mindset, equally at home building and analysing

Systems thinker who understands how traffic, conversion, and pipeline connect, and where the leverage points are

High ownership mindset, focused on revenue impact, not just UX aesthetics

Product sense, able to translate user and team pain into well-designed technical systems

Fast executor, able to ship, iterate, and improve continuously

Bonus

Experience with PLG or self-serve funnels

Experience with ABM or personalised web experiences

Experience in multi-region, multi-language setups

What success looks like within 6 to 12 months

Measurable improvement in website conversion rates, lead to pipeline conversion, and SMB self-serve conversion

Fully optimised, scalable PLG entry flows

High-performing ABM landing experiences live and running

Legacy systems replaced by clean, modern, maintainable platforms

Internal tooling removing manual steps for GTM and content teams

Clear, reliable visibility into website-driven pipeline

Continuous experimentation and measurable gains across the funnel

What’s in it for you?

Attractive OTE:

Competitive base plus variable, and meaningful stock options.

Unlimited annual leave:

Plenty of time off to recharge.

Annual company summit:

Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).

Team “Bursts”:

Opportunities to collaborate with your team in person.

Home office support:

Financial contribution to set up a comfortable, productive home office.

Learning & development:

Annual budget for coaching, certifications, and conferences.

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