Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention

Join the U.S. launch team for an investigational Phase III HIV prevention asset (PrEP) as Director, Consumer Marketing – Market Activation & Expansion. The role reports to the Executive Director, U.S. Commercial Lead and is responsible for end‑to‑end consumer activation and expansion strategy, from insights and strategy to content development and omnichannel execution.
Key Responsibilities

Define and lead an inclusive growth strategy that expands reach across populations and underserved segments.
Develop segmentation frameworks based on behavioral, cultural, and attitudinal insights to inform activation.
Identify barriers, drivers, and unmet needs across priority populations and translate insights into actionable strategies.
Ensure all strategies align with broader brand, portfolio, and health goals.
Lead primary and secondary research to understand gender, race, ethnicity, cultural nuances, community needs, and access barriers.
Establish a continuous learning agenda to evolve audience understanding over time.
Oversee creation of culturally relevant, inclusive, and non‑stigmatizing content across channels.
Partner with agencies and internal development teams to develop tailored messaging by segment, ensuring representation and authenticity across all creative and media.
Embed inclusion into end‑to‑end customer journeys, not just campaigns.
Lead end‑to‑end activation strategy across personal (field) and non‑personal channels for key consumer segments.
Prioritize digital channels, touchpoints, and partnerships that best reach target populations.
Drive community‑informed approaches such as local partnerships, community engagement meetings, and advocacy groups.
Collaborate with market research, data & analytics, sales, digital content, and community engagement teams to align execution.
Co‑create authentic solutions with external agencies and community stakeholders.
Ensure close partnership with other consumer leads for content alignment to strategy and event support.
Influence across a matrixed organization without formal authority.
Define KPIs tied to reach, engagement, and conversion across segments and track performance.
Continuously optimize strategies and content based on insights, identifying gaps in performance across populations.
Ensure all activities meet regulatory, legal, compliance, and company standards; establish inclusive marketing guardrails and review processes to mitigate bias and risk.
Champion ethical, responsible marketing practices.
Build and lead a team with strong inclusive marketing and cultural competency capabilities, embedding inclusive practices into playbooks, training, and frameworks.
Manage the assigned marketing budget, ensuring efficient resource allocation to maximize ROI, and conduct ongoing budget tracking, forecasting, and scenario planning.
Qualifications

Bachelor’s degree or equivalent (BA/BS). MBA or equivalent preferred.
Minimum 10 years of pharmaceutical/healthcare experience; minimum 7 years of brand marketing experience.
Demonstrated expertise in consumer activation/engagement, digital channels, agency management, and campaign delivery.
Experience leading culturally relevant and inclusive marketing tactics across multicultural audiences, including Spanish‑language resource development.
Strong analytical skills and comfort with data-driven decision‑making.
Excellent communication, presentation, and project management skills.
Strategic thinker with operational discipline, translating long‑term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.
Comfortable operating in high‑visibility environments, performing effectively under pressure, and navigating changing priorities with resilience.
Influential collaborator and negotiator capable of building strong internal and external relationships and securing alignment across functions.
Preferred Skills

Experience in HIV treatment or prevention, or related public health.
Product launches and pre‑launch commercialization activities.
Demonstrated people management and ability to build and motivate a team within an inclusive, safe‑to‑speak‑up culture.
Proven self‑starter with a hands‑on, results‑driven approach.
Familiarity with omnichannel marketing, digital channel integration, and agile marketing processes.
Location & Work Model

Upper Gwynedd, PA – Hybrid (3 days on‑site per week). Travel required: 25%.
Salary & Benefits

Salary range: $190,800.00 – $300,300.00. The successful candidate will be eligible for an annual bonus and long‑term incentive, if applicable. Benefits include medical, dental, vision, retirement (401(k)), paid holidays, vacation, and compassionate and sick days.
Equal Opportunity Employer

We are an equal opportunity employer that prohibits discrimination based on race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other legally protected characteristic. For more information about personal rights under the U.S. Equal Opportunity Employment laws, please visit the EEOC website.

#J-18808-Ljbffr