Director, Consumer Marketing - Market Activation & Expansion, HIV Prevention

Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention
Join the U.S. launch team for an investigational Phase III HIV prevention asset (PrEP) to lead market activation and expansion for people who may benefit from PrEP (PwBP). Reporting to the Executive Director, U.S. Commercial Lead, this role leads the end‑to‑end consumer activation and expansion strategy – from insights and strategy to content development (with agency and agile teams) and omnichannel execution across personal and non‑personal channels to support a successful launch.

The role requires expertise in consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns that motivate key segments (women, African American and Hispanic men, youth, etc.) to consider PrEP. Given the dynamic nature of our marketing capabilities, a successful candidate will need a high level of learning agility, resilience, comfort with ambiguity, experience navigating a heavily matrixed organization and willingness to pioneer new approaches.

Key Responsibilities
Strategy & Consumer Segment Understanding

Define and lead an inclusive growth strategy to expand reach across populations and underserved segments.

Develop segmentation frameworks grounded in behavioral, cultural, and attitudinal insights to inform activation.

Identify barriers, drivers, and unmet needs across priority populations and translate insights into actionable strategies.

Ensure all strategies align with broader brand, portfolio, and health goals.

Insights & Cultural Relevance

Lead primary and secondary research to understand gender, race, ethnicity, cultural nuances, community needs, and access barriers.

Challenge assumptions and ensure messaging reflects real motivations and lived experiences of people who may benefit from PrEP.

Establish a continuous learning agenda to evolve understanding of audiences over time.

Content & Experience Development

Oversee creation of culturally relevant, inclusive, and non‑stigmatizing content across channels.

Ensure use of inclusive language and representation that resonates.

Partner with agencies and internal development teams to develop tailored messaging by segment, ensuring representation and authenticity across all creative and media.

Embed inclusion into end‑to‑end customer journeys, not just campaigns.

Omnichannel Activation

Lead end‑to‑end activation strategy across personal (field) and non‑personal channels for key consumer segments.

Prioritize digital channels, touchpoints, and partnerships that best reach target populations.

Drive community‑informed approaches (e.g., local partnerships, community engagement/meetings, advocacy groups, etc.).

Cross‑Functional & External Partnership

Collaborate with market research, data & analytics, sales, digital content teams, and community engagement teams to align execution.

Partner with external agencies and community stakeholders to co‑create authentic solutions.

Ensure close partnership with other consumer leads to ensure content alignment to strategy and support for all planned events/consumer segments.

Influence without authority across a matrixed organization.

Measurement & Optimization

Define KPIs tied to reach, engagement and conversion across segments.

Track performance and continuously optimize strategies and content based on insights.

Identify gaps in performance across populations and adjust accordingly.

Governance, Compliance & Risk Management

Ensure all activities meet regulatory, legal, compliance and company standards.

Establish inclusive marketing guardrails and review processes to mitigate bias and risk.

Champion ethical, responsible marketing practices.

Team Leadership & Capability Building

Build and lead a team with strong inclusive marketing and cultural competency capabilities.

Embed inclusive practices across the broader marketing organization (playbooks, training, frameworks).

Foster a culture of curiosity, inclusion, and accountability.

Budget Management

Manage assigned marketing budget, ensuring efficient allocation of resources to maximize ROI. Ensure ongoing budget tracking, forecasting, and scenario planning to support financial stewardship.

Education
Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.

Required Experience & Skills

Minimum of 10 years of pharmaceutical/healthcare experience; minimum of 7 years of brand marketing experience (including pharma, consumer packaged goods, health & wellness brands).

Demonstrated expertise and experience in consumer activation/engagement, digital channels, agency management and campaign development/delivery.

Experience in leading culturally relevant and inclusive marketing tactics across audiences, including multi‑cultural and resource development in Spanish.

Strong analytical skills and comfort with data‑driven decision‑making.

Excellent communication, presentation, and project management skills.

Strategic thinker with operational discipline translates long‑term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.

Comfortable operating in high visibility environments, performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilience.

Influential collaborator and negotiator building strong internal and external relationships, navigating stakeholder dynamics, and securing alignment and commitment across functions.

Preferred Skills

HIV Treatment or Prevention, or related public health experience.

Product launches and pre‑launch commercialization activities.

Demonstrated people management and ability to build and motivate team within an inclusive and safe to speak up culture.

Proven self‑starter with a hands‑on, results‑driven approach: proactively identifies opportunities, removes barriers, and delivers outcomes.

Familiarity with omnichannel marketing and digital channel integration, as well as agile marketing process.

Location & Work Model

Upper Gwynedd, PA – Hybrid (3 days on‑site per week per U.S. Hybrid Work Model).

Travel: 25% required.

Required Skills
Accountability, adaptability, brand marketing, change agility, consumer behavior, content development, digital marketing, HIV prevention, learning agility, marketing automation, marketing budget management, market research, omnichannel marketing, people leadership, product launches, public health, strategic planning, strategic thinking, team leadership.

Salary
The salary range for this role is $190,800.00 – $300,300.00.

Benefits
We offer a comprehensive package of benefits, including medical, dental, vision, healthcare and other insurance benefits (for employee and family), retirement benefits, 401(k), paid holidays, vacation, and compassionate and sick days.

Equal Employment Opportunity
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. We comply with affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit the EEOC site.

#J-18808-Ljbffr