Social Media Specialist (2401)

Job Location Alexandria, LA 71301
Who We Are Aldridge is a leading Managed Service Provider (MSP) offering scalable IT and cybersecurity solutions to fast-growing, small to mid-market businesses in the US. Founded in 1984, this private equity‑backed company is a technology management consulting, and outsourcing firm that provides best‑fit solutions through a tailored approach and local relationships. With offices in Houston, Dallas, Fort Worth, San Antonio, Alexandria, Monroe, and Seattle, the company’s unwavering dedication, superior technical expertise, and keen understanding of business processes have transformed it into a trusted partner for its clients. With a strong reputation for delivering high‑quality services, Aldridge is committed to helping its clients optimize their technology infrastructure and achieve their business goals.
Position Overview The Social Media Specialist is an entry‑level role within the Creative Services team, working closely with the Social Media Coordinator. This position is designed for someone with a genuine passion for social media as a communicator and content creator for brands. The Specialist assists in bringing client social media strategies to life through caption writing, content planning, graphic creation, on‑camera and behind‑the‑camera work, and light photo and video editing. The ideal candidate is creative, platform‑savvy, professionally minded, and excited to grow their skills in a fast‑paced agency environment.
Key Responsibilities Content Creation & Copywriting Write captions, post copy, and content outlines for client social media accounts across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms
Develop content ideas that align with client brand voice, target audience, and campaign goals
Draft content calendars and post schedules under the direction of the Social Media Coordinator
Translate client ideas and feedback into organized, actionable content plans
Produce polished short‑form social media content by selecting and editing video clips, refining audio, adding music, incorporating branded captions, and creating branded outros for formats such as Reels, Stories, and Shorts
Graphics & Visual Content Create and edit social media graphics using Canva and provided brand templates
Resize and adapt existing creative assets for platform‑specific dimensions and formats
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) is a plus but not required
Ensure all visual content is on‑brand and meets quality standards before submission for review
Photography, Video & Light Editing Film short‑form video content for social media including reels, stories, and behind‑the‑scenes footage
Photograph products, events, and team/client moments for use in social posts
Edit photos and short videos using mobile or desktop tools (CapCut, Canva, or similar)
Follow shot lists and creative direction provided by the Social Media Coordinator
Client Communication Support Participate in client interactions to gather content ideas, preferences, and feedback
Listen to client goals and help translate them into social media content concepts
Communicate professionally and clearly in written and verbal interactions with clients
Document client feedback accurately and relay it to the coordinator for strategy adjustments
Platform Management Support Assist with scheduling and publishing content across social platforms using approved tools
Assist with monitoring and responding to comments, messages, and engagement activity, escalating any reputation or customer service concerns to the Social Media Coordinator when needed
Stay current with trends, features, and algorithm changes across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms
Research trending audio, formats, and content styles relevant to client industries
Reporting & Administrative Support Pull basic performance metrics from platform dashboards to support monthly reporting
Maintain organized content libraries, asset folders, and scheduling calendars
Support the Coordinator with administrative tasks related to content planning and client management
Perform other duties as assigned
Qualifications Bachelor’s Degree in Marketing, Communications, Journalism, Media, or related field (preferred)
Demonstrated personal experience managing social media for a business, organization, college club, or professional brand—portfolio or examples required
Strong working knowledge of Facebook, Instagram, LinkedIn, TikTok, and emerging social platforms
Proficiency with Canva; experience with Adobe Creative Suite a plus
Photography and video capture skills; comfortable on camera and behind it
Video editing experience (CapCut, Canva video, or similar tools)
Excellent written communication skills with strong attention to grammar, tone, and brand voice
Ability to receive client ideas and creative direction and turn them into structured content plans
Highly organized; able to manage multiple client accounts and deadlines simultaneously
Facebook Blueprint Certification (preferred or willing to obtain within 60 days)
Skills / Abilities Creativity—Brings fresh ideas to content planning and visual execution; understands what performs well on each platform and tailors content accordingly
Written Communication—Writes clearly and engagingly across formats—captions, scripts, outlines, and client‑facing notes; adapts tone to match different brand voices
Professionalism—Represents Kinetix and its clients with polish in all interactions; understands the difference between personal and professional social media use
Adaptability—Comfortable shifting between platforms, clients, and content types; stays current with social media trends and embraces platform changes
Attention to Detail—Reviews content carefully before submission; ensures graphics, copy, and scheduling are accurate and on‑brand
Teamwork—Works collaboratively with the Social Media Coordinator and broader Creative Services team; receptive to feedback and direction
Dependability—Meets content deadlines consistently; communicates proactively when timelines are at risk; takes ownership of assigned accounts and tasks
Hybrid Work Schedule Optional work from home days are Mondays and Fridays.
Required in‑office days are Tuesdays, Wednesdays and Thursdays.
Travel will be required up to 50% within territory.
Additional Requirements Physical ability to stand, walk or sit for extended periods
Must be comfortable with periodically lifting 25 pounds
Aldridge Core Values Build Trust– We continuously earn the trust of our partners through genuine, transparent communication, and unflinching accountability.
Take Swift, Meaningful Action– When every second matters, we drill to the core question and act decisively.
Create Best‑Fit Solutions– More better– We create the most value for the least added overhead and complexity.
Evolve & Improve– We know the power of a growth mindset. We do not let fear of failure stop us from finding new, and better ways to do things.
Benefits Competitive Salary and Incentive Plan
Generous Employer Contribution to Health Benefits Package
401(k) Matching
4 Weeks Paid Time Off per year, plus additional days for community service
Ongoing Training and Professional Development Opportunities
Free Snacks and Beverages!
Aldridge is an Equal Employment Opportunity and Aff… We do not discriminate based upon race, religion, color, national origin, gender, age, veteran status, or any other basis covered by appropriate law. We celebrate diversity and are committed to creating an inclusive environment for all our employees. All employment is based on qualifications, merit, and business needs. Aldridge reserves the right to modify this job description as needed to support evolving business requirements.

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