Social Media Specialist

The Social Media Specialist is an entry-level role within the Creative Services team, working closely with the Social Media Coordinator. This position is designed for someone with a genuine passion for social media as a communicator and content creator for brands. The Specialist assists in bringing client social media strategies to life through caption writing, content planning, graphic creation, on-camera and behind-the-camera work, and light photo and video editing. The ideal candidate is creative, platform-savvy, professionally minded, and excited to grow their skills in a fast-paced agency environment.

Essential Functions and Basic Duties
Content Creation & Copywriting

Write captions, post copy, and content outlines for client social media accounts across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms

Develop content ideas that align with client brand voice, target audience, and campaign goals

Draft content calendars and post schedules under the direction of the Social Media Coordinator

Translate client ideas and feedback into organized, actionable content plans

Produce polished short-form social media content by selecting and editing video clips, refining audio, adding music, incorporating branded captions, and creating branded outros for formats such as Reels, Stories, and Shorts.

Graphics & Visual Content

Create and edit social media graphics using Canva and provided brand templates

Resize and adapt existing creative assets for platform-specific dimensions and formats

Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) is a plus but not required

Ensure all visual content is on-brand and meets quality standards before submission for review

Photography, Video & Light Editing

Film short-form video content for social media including reels, stories, and behind-the-scenes footage

Photograph products, events, and team/client moments for use in social posts

Edit photos and short videos using mobile or desktop tools (CapCut, Canva, or similar)

Follow shot lists and creative direction provided by the Social Media Coordinator

Client Communication Support

Participate in client interactions to gather content ideas, preferences, and feedback

Listen to client goals and help translate them into social media content concepts

Communicate professionally and clearly in written and verbal interactions with clients

Document client feedback accurately and relay it to the Coordinator for strategy adjustments

Platform Management Support

Assist with scheduling and publishing content across social platforms using approved tools

Assist with monitoring and responding to comments, messages, and engagement activity, escalating any reputation or customer service concerns to the Social Media Coordinator when needed.

Stay current with trends, features, and algorithm changes across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms

Research trending audio, formats, and content styles relevant to client industries

Reporting & Administrative Support

Pull basic performance metrics from platform dashboards to support monthly reporting

Maintain organized content libraries, asset folders, and scheduling calendars

Support the Coordinator with administrative tasks related to content planning and client management

Perform other duties as assigned

Qualifications / Required Knowledge

Bachelor’s Degree in Marketing, Communications, Journalism, Media, or related field (preferred)

Demonstrated personal experience managing social media for a business, organization, college club, or professional brand – portfolio or examples required

Strong working knowledge of Facebook, Instagram, LinkedIn, TikTok, and emerging social platforms

Proficiency with Canva; experience with Adobe Creative Suite a plus

Photography and video capture skills; comfortable on camera and behind it

Video editing experience (CapCut, Canva video, or similar tools)

Excellent written communication skills with strong attention to grammar, tone, and brand voice

Ability to receive client ideas and creative direction and turn them into structured content plans

Highly organized; able to manage multiple client accounts and deadlines simultaneously

Facebook Blueprint Certification (preferred or willing to obtain within 60 days)

Skills / Abilities

Creativity – Brings fresh ideas to content planning and visual execution; understands what performs well on each platform and tailors content accordingly

Written Communication – Writes clearly and engagingly across formats – captions, scripts, outlines, and client-facing notes; adapts tone to match different brand voices

Professionalism – Represents Kinetix and its clients with polish in all interactions; understands the difference between personal and professional social media use

Adaptability – Comfortable shifting between platforms, clients, and content types; stays current with social media trends and embraces platform changes

Attention to Detail – Reviews content carefully before submission; ensures graphics, copy, and scheduling are accurate and on-brand

Teamwork – Works collaboratively with the Social Media Coordinator and broader Creative Services team; receptive to feedback and direction

Dependability – Meets content deadlines consistently; communicates proactively when timelines are at risk; takes ownership of assigned accounts and tasks

Elemental Requirements

Proof of identification and authorization to work in the U.S.

Valid driver’s license with no major violations

No history of felony criminal arrests or convictions

Employment with Company at will

Off-duty activity in direct competition with Kinetix services is strictly prohibited

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