Website Performance Analyst

Requirements

5+ years of experience in marketing analytics, attribution modeling, conversion rate optimization, or related fields

Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools

Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools

Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred

Experience designing and running A/B tests through tools such as Optimizely or Adobe Target

Demonstrated ability to handle ambiguity, adapt quickly to changing business needs, and make sound decisions in a fast-paced environment

Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset

Knowledge of SEO strategy and basic content management is preferred but not required

What the job involves

As a Funnel Optimization Specialist, problem-solving, self-directing, and action-oriented thinkers are required

You will be responsible for owning the analytical performance of the website, with a primary focus on monitoring key conversion funnels, troubleshooting changes, and driving improvement

This includes managing our website analytics tracking and tag management, creating reports in Adobe Analytics and other tracking tools, and running conversion optimization tests

This role focuses heavily on the customer journey and using data to improve conversion

Experience with content maintenance and SEO/AEO tactics is preferred but not required

The role will support our CashNetUSA brand and does not include direct supervisory responsibilities

If you’re looking to join a leading Chicago fintech with a data-driven, test-and-learn culture, this could be the perfect role for you

We’re looking for someone ready to turn insights into impact for the CashNetUSA brand

Own and troubleshoot the analytical side of the website, including proactively diagnosing sudden changes in key conversion funnels

Monitor, assess, and report on website and funnel performance, providing weekly reporting updates and data-driven recommendations to marketing leadership and other key executives

Analyze visitor segments and traffic trends for conversion optimization opportunities

Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues

Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow

Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates

Preferred: Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus

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