Website Performance Analyst

Responsibilities

Own and troubleshoot the analytical side of the website, including proactively diagnosing sudden changes in key conversion funnels.

Monitor, assess, and report on website and funnel performance, providing weekly reporting updates and data‑driven recommendations to marketing leadership and other key executives.

Analyze visitor segments and traffic trends for conversion optimization opportunities.

Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.

Partner with cross‑functional teams to test UI and UX enhancements to improve the customer application flow.

Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.

Preferred: Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus.

Requirements

5+ years of experience in marketing analytics, attribution modeling, conversion rate optimization, or related fields.

Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.

Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.

Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred.

Experience designing and running A/B tests through tools such as Optimizely or Adobe Target.

Demonstrated ability to handle ambiguity, adapt quickly to changing business needs, and make sound decisions in a fast‑paced environment.

Excellent project management, communication, and collaboration skills, with a creative and problem‑solving mindset.

Knowledge of SEO strategy and basic content management is preferred but not required.

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