Brand Marketing Director

Brand Marketing Director - Hybrid (Long Island, NY)
About Our Client: Our client is a dynamic consumer-packaged goods company specializing in redefining better-for-you snacking. Focused on creating delicious, clean-label snacks, they are committed to innovation, integrityand making a positive impact in the snack food industry.

What Our Client Offers You

Salary Range: $140,000 - $160,000 (Negotiable higher for the right candidate)

Bonus Package: 20% bonus target

Medical Benefits: 100% employer-funded medical, dental, vision, life insurance, short-term and long-term disability

401(k) Benefits: 100% match on the first 4% of contributions, with a 4-month waiting period

Paid Time Off: Holiday, vacation, and sick leave included

What You’ll Do
As the Brand Marketing Director, you will lead the development and execution of innovative marketing strategies to elevate our client’s brand presence. Your role is pivotal in driving consumer awareness, trial, and loyalty through disruptive campaigns and strategic partnerships. You will collaborate closely with internal teams and external agencies to craft compelling content and impactful activations. Your expertise will help position the brand as the go-to snack brand of our time, resonating with diverse audiences from Gen Z to health-conscious moms.

Developing and executing 360-degree marketing campaigns across digital and offline channels

Managing brand partnerships with sports leagues, celebrities, and media outlets to boost visibility and engagement

Overseeing social media, influencer marketing, PR, and experiential marketing initiatives

Analyzing market trends and consumer insights to optimize campaigns and identify new opportunities

Leading creative development, content calendars, and performance reporting

Managing cross-functional collaboration with sales, e-commerce, and operations teams

Qualifications You Have

Bachelor’s degree in Marketing, Business, or related field

Minimum of 8 years of experience in marketing/brand management within a CPG environment, preferably in startup settings

At least 2 years of experience managing a marketing team

Proven success in building disruptive, growth-driving campaigns for consumer brands

Strong expertise in social media strategy, influencer marketingand campaign analytics

Passion for snacks, wellness, pop cultureand influencer networks

Excellent project management, communication, and leadership skills

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