Content & Brand Manager

Position Summary Watson Furniture Group is hiring a Content & Brand Manager to develop and execute compelling messaging, launch plans, and campaigns that support business growth and strengthen the Watson brand. The role is based primarily on‑site at The Orchard in Poulsbo, WA, with an expectation of four days per week.
Responsibilities Content Strategy & Planning Develop and manage content strategies aligned with company and division objectives
Build content calendars and editorial plans across multiple channels
Identify opportunities to engage customers throughout their journey
Ensure content supports business priorities and customer needs
Product Launch & Go‑to‑Market Support Develop product launch briefs and messaging frameworks
Translate technical product information into customer‑focused messaging
Partner with product, sales, and marketing teams to support launch readiness
Help ensure consistent and compelling communication during new product introductions
Brand Storytelling & Messaging Maintain and evolve Watson’s brand voice and messaging standards
Develop campaign narratives and customer‑facing stories
Create content that reinforces Watson’s positioning and values
Ensure consistency across customer touchpoints and communication channels
Thought Leadership & Brand Building Help shape Watson’s voice within the commercial furniture and workplace industries
Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise
Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content
Support long‑term brand awareness and market positioning through strategic storytelling
Sales Enablement Develop sales collateral, presentations, case studies, and customer success stories
Support sales teams with messaging frameworks and content resources
Partner with business leaders to create tools that help communicate value effectively
Creative Collaboration Develop creative briefs and content requirements
Partner closely with the Art Director and design team to bring stories and campaigns to life
Review content and creative assets for consistency, quality, and brand alignment
AI & Content Innovation Utilize AI tools responsibly to improve content development workflows
Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality
Help Watson stay current with emerging content and communication technologies
Qualifications Requirements 3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related field
Exceptional writing, editing, and storytelling abilities
Experience creating content across multiple audiences and channels
Ability to translate complex topics into clear, customer‑focused messaging
Strong project management and organizational skills
Understanding of how to effectively balance AI‑generated content with human creativity, judgment, and brand stewardship
Preferred B2B marketing experience
Experience supporting product launches
Experience developing sales enablement materials
Experience within manufacturing, industrial, architectural, design, or technical industries
Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly, or similar AI‑powered platforms
Benefits Competitive wages
401(k) plan with matching contribution
Profit sharing program
Extensive healthcare plans
Compensation Salary range: $75,000 – $95,000 annually, depending on experience, skill set, and overall fit.

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