Director, Product Management (Audience Targeting & Measurement) Job at US Compan

About the Role

The Director of Audience Targeting & Measurement owns the product strategy and execution for privacy‑first audience targeting, measurement, and activation capabilities across Warner Bros. Discovery’s Direct‑to‑Consumer (DTC) portfolio. The role ensures advertising and marketing teams can responsibly activate first‑party data while honoring global privacy regulations, consumer consent, and platform requirements.
Key Responsibilities

Define and own the global product vision and roadmap for audience targeting and measurement, grounded in privacy‑by‑design principles.
Lead strategy for how consumer consent, preferences, and privacy signals inform audience eligibility, activation, and measurement across advertising and marketing use cases.
Partner with Ads, Marketing, Growth, and Analytics teams to evolve audience targeting and measurement capabilities that maximize addressability, performance, and yield within regulatory and platform constraints.
Enable compliant use of first‑party data, ensuring alignment between consent frameworks, data governance, and activation workflows.
Drive solutions that improve audience match rates and scale in programmatic environments, adapting to identity loss and platform signal changes.
Collaborate with AdSales, Engineering, Architecture, Data, Privacy Legal, and AdTech teams to define requirements, prioritize initiatives, and deliver scalable global solutions.
Define success metrics and KPIs to assess targeting effectiveness, audience scale, consented reach, and measurement accuracy.
Lead and develop a team of Product Managers focused on audience targeting, measurement, and privacy‑aware data products.
Set a high bar for product rigor, data‑driven decision‑making, and cross‑functional collaboration.
Oversee competitive analysis and research initiatives to keep a pulse on ad industry standards and growth opportunities.
Communicate and present product vision to executive and senior level leadership.
Partner with peers in Product Management to ensure alignment with the general product vision and integration into a unified & prioritized roadmap.
Mentor, manage, and guide other product managers, communicating clear vision, goals, and priorities that drive professional development, growth, and a positive working environment.
Qualifications & Experience

10+ years of product management experience, with deep expertise in AdTech, audience targeting, audience measurement, data platforms, or privacy‑regulated products.
Experience/knowledge in advertising and/or advertising product development, preferably in the streaming / media space.
Experience with DSP‑driven advertising ecosystems is a plus.
Proven success in people management, managing a team of product managers.
Strong analytical skills and an innovative approach to solving practical problems using AI.
Ability to adapt rapidly in a fast‑moving environment with shifting priorities and react quickly, dynamically, and intelligently.
Excellent written and verbal communication skills.
Product artifacts (PRDs, PRFAQs, etc.) are clear and concise.
Excellent presentation skills and the ability to tailor content for the audience.
Effectively runs product review sessions.
Benefits & Compensation

Pay Range: $210,000.00 - $390,000.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Warner Bros. Discovery provides health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.
EEO Statement

Warner Bros. Discovery is an equal‑opportunity employer. We consider qualified candidates on the basis of merit without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, marital status, citizenship status, military status, protected veteran status, or any other category protected by law. In compliance with local law, we are disclosing the compensation for roles where legally required. If you require accommodations during the application or recruitment process, please visit our accessibility page for instructions to submit your request.

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