Category Insights Manager - Strategic Channels

Category Insights Manager - Strategic Channels

The Category Insights Manager plays a vital role in delivering strategic insights, solutions, and analytics to support category management efforts for key Consumer Products customers. This role will support our Strat Channels Team which includes the Club (Costco, Sam's BJ's), Drug (Walgreens, CVS), Convenience (7-11, Circle K, etc.) and Dollar (Aldi, Dollar General, etc.) National Channels of trade.
This position strengthens customer planning, sales execution, and financial performance for the Consumer Products Business Unit sales team by leading Category/Business Reviews, Top-to-Top and Joint Business Planning sessions, bi-annual innovation reviews, omnichannel strategy integration, and new product presentations in collaboration with the Sales teams.
At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you're ready for the right place to belong and grow your career, you can find it here.
Benefits that set us apart include comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance, employer 401K contribution in the top 1% of the nation, relocation assistance, tuition assistance, access to Employee Store, and must be available for overnight travel ~25%, across customer area of responsibilities.
What You Do:
Responsible for analyzing customer-specific information, including Circana syndicated data, internal Sargento data, and other loyalty data to measure category and brand effectiveness and subsequently provide recommendations for improving customer category and brand growth and profitability.
Works closely with the Sales teams by providing analytical support for the following sales related activities:
Assists in developing annual category management information budget and makes appropriate recommendations for future resource needs
On-going sales trend tracking and evaluation
Customer business planning
Category reviews
Assortment optimization
Evaluating pricing and promotion effectiveness
New distribution and space management initiatives
Monitoring competitive activity
Demand planning
Special projects and information requests as they arise
Responsible for analyzing customer-specific information, including Nielsen or Circana syndicated data, internal Sargento data, to measure category and brand effectiveness and subsequently provide recommendations for growing sales, distribution, and customer profitability.
Support joint strategic planning with executive leadership for Sargento and customer by elevating connectivity with senior leadership through the development of Top-to-Top meetings.
Supports eCommerce data analysis to identify trends and opportunities
Category Captaincy leadership with agency partners; collaborates closely with customer buying team throughout process including final Planogram execution
Develops and maintains category management tools and information while working with the category management team and leveraging the marketing and insights teams
Works with the Sales Team to identify analytical support needs by initiating processes and disciplines to ensure agency analytical services are proactive and maintained
Supports trade management efforts for improved accuracy by providing sales analysis that facilitates pricing and promotional efficiency
Develops sound customer relationships that provide an opportunity for Sargento to participate in or lead category management reviews including assortment optimization for all assigned customers
Trains and develops skill sets of agency analyst to meet Sargento demands for best-in-class category management practices
Your Education and Experience:
Bachelor's degree (B.A.) from four-year college or university
Five plus years CPG industry experience.
Prior Category Management experience, and/or Club Channel experience preferred.
Planogram analysis preferred
Proficiency in Luminate, Nielsen, and/or Circana databases required.
Experience with leveraging insights to drive influence is required.
Proficient in Microsoft Word, Excel, and PowerPoint.
With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.