Director of Social Media Strategy

Director of Social Media Strategy

The Director of Social Media Strategy will develop and execute a comprehensive social media strategy that aligns with the university's strategic goals, objectives and overall messaging. This role involves overseeing social media projects, analyzing performance metrics and sentiment, and driving engagement across various platforms. Reporting to the Vice President of Strategic Communications, the Director of Social Media Strategy will collaboratively implement a global storytelling approach and results-oriented social media plan that enhances the university's social media reach and effectiveness.
Essential Job Duties:
Create and lead social media campaigns from concept to execution
Develop and maintain social media guidelines for all university branded social media accounts
Implement social media strategies across platforms that are aligned with university's storytelling strategy (LinkedIn, Facebook, Instagram, YouTube)
Set quantitative and qualitative measurable goals, and analyze and report on performance, routinely identifying insights to optimize reach and engagement
Develop and post high-quality written content and multimedia content, including videos and infographics, tailored for various social media platforms
Develop content calendars featuring relevant holidays, organic campaign strategies and social media initiatives in collaboration with the university's communication planning and messaging
Support media relations efforts, including social media, for all coordinated messaging
Perform other duties as assigned
Qualifications (Education, Experience and Specialized Training): Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field. Minimum of eight years of experience. Experience as a digital content creator, with a portfolio showcasing a range of content types. Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in-platform analytics on Facebook, Twitter, Instagram and LinkedIn. Experience working with executive leadership to develop their social presence through strategy creation, content development, posting, and monitoring. Certification in social media content creation and strategy or digital storytelling preferred. Must be able to work after hours and weekends required.
Physical Demands: Frequently required to sit; and talk or hear. Occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms. Ability to operate standard office equipment. Ability to walk short distances. Ability to lift and carry parcels, packages and other items. Ability to view a computer terminal.
Skills and Attributes: Knowledge of relevant social media trends, tools and best practices. Proficiency in video editing for social media platforms. Excellent project management, organizational, diplomacy, interpersonal, analytical and critical thinking skills. Excellent written and verbal communication skills. Proficiency in creating editorial calendars for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) and scheduling content. Capable of crafting engaging and concise content, with a keen attention to detail. Ability to work independently and as part of a team, collaborating effectively with cross-functional teams and external constituents. Create engaging and visually appealing content tailored to each platform's specifications, such as aspect ratios, video lengths, and trends in video styles and formats. Provide reporting, analytics and recommendations on overall channel performance and specific campaigns, utilizing both qualitative and quantitative data for decision-making. Develop, implement and adjust social media strategies and campaigns to strategically drive audience growth and engagement. Meet deadlines. Be a creative, strategic thinker able to manage multiple priorities simultaneously, respond quickly to time-sensitive matters and take initiative to manage projects from inception through completion.